Demand Generation Manager, Tasman
£55-75k
Salary range for London based. Annual Netherelands salary is 60,000-70,000 EUR
Data analytics agency
Open for applications
Data analytics agency
21-100 employees
Open for applications
£55-75k
Salary range for London based. Annual Netherelands salary is 60,000-70,000 EUR
21-100 employees
Company mission
To build world-class data capabilities so that clients can focus on growing their business sustainably.
Role
Who you are
- Proven experience in a demand generation or similar role where working with sales teams
- Strong digital marketing skills, including SEO, PPC and social media
- Excellent ENGLISH written and verbal communication skills, as a lot of content will be created by you
- Strong skills on marketing automation tools and CRM systems
- Experience working in a consultancy or data-tech industry
- Knowledge of startups, scale ups to really understand the core of our business
- Experience with social media platforms, Google suit (Ads, Google Analytics, Search Console), CMS
What the job involves
- Take responsibility for creating a robust lead pipeline to support Tasman growth
- Build GTM strategies that grow Brand, Referral and Partner, and Performance based leads
- Run and optimise campaigns that execute on the strategy using multiple channels
- Analyse the performance of all demand gen activity to continuously optimise and improve
- Work closely with Sales and Senior leadership to refine GTM strategies that generate real revenue
- The Tasman go-to-market strategy is built around three key pillars: Brand, Referral & Partner, and Performance
- We use a balance of activities across all three to generate new leads that the Sales and Delivery teams shape into new projects and engagements
- Historically this activity has been run as a collaboration with the senior team, led by the CEO
- We are now looking to hire a dedicated Demand Generation Manager to take on responsibility for generating leads
- As a Demand Generation Specialist, you will work closely with the CEO and CDO to develop go-to-market strategies that connect with potential customers
- You will then be responsible for translating those strategies into action, both through your own individual contribution and in coordinating inputs from across the Tasman team
- Leveraging our data expertise, you’ll take an experimental approach to developing those actions to find that ones that work best for the Tasman audience
- Success in the role will be to develop an approach to demand generation that delivers a stable pipeline on which we can continue to grow Tasman
- Refine our ideal target audiences and their needs, through market research and interviews with existing customers and prospects alongside the CEO
- Maintain a strong understanding of Tasman delivery successes by working with the CDO and squads
- Develop comprehensive marketing plans that cover channel, content, and audience strategies to deliver on agreed business goals
- Work closely with Partners to develop GTM strategies that deliver joint prospects and new leads for Tasman
- Collaborate closely with Sales to ensure a strong connection between generated leads and successful opportunities
- Optimise website performance to maximise inbound traffic and conversions
- Use social media platforms to build brand awareness and generate leads
- Work closely with experts in Tasman to create content to educate and engage prospects using a variety of formats including white papers, case studies, and blog posts
- Develop webinar and event strategies that connect with audiences to build awareness and generate leads
- Develop lifecycle CRM campaigns that nurture prospects and turn them into leads
- Develop and execute targeted marketing campaigns in LinkedIn and Paid Search to attract potential clients
- Collaborate with sales team to ensure a smooth lead handoff and follow-up
- Constantly improve campaign execution by taking on innovative strategies to optimise outcomes. Run experiments to refine and scale successful strategies
- Supported by our data team, track and analyse campaign performance to measure ROI and generate insights for optimisations
- Use industry standard tools like GA and HubSpot as well as more leading-edge internal tools to report on campaign effectiveness
- Provide regular insights and strategic reviews to the senior leadership team to inform discussion
Application process
- Application. You will be asked to submit a resume and answer a few questions, which help us understand how your background and interests fit with what we are looking for at Tasman. Make sure to answer these questions carefully as they can make the difference between a successful application and not
- Short introductory call. We will schedule a brief call with our Operations Manager to discuss your background and interests and to give you the opportunity to learn more about Tasman
- Skills/Experience interview. This step in the application process is a one-hour interview with our Head of Analytics. Their questions will focus on your skills and experience. You will, of course, get to ask them plenty of questions too to learn more about what it’s like to work for Tasman
- Take-home task. You will be asked to work on a set of problems that reflect the technical and communication skills needed for this role. It gives us a sense of your know-how and it hopefully also gives you a taste of what it’s like working for Tasman
- Task presentation. This is the opportunity to showcase your skills and knowledge by presenting your task to one of our Founders. They may ask detailed, technical questions about prior work (or other) experience
- Final interview. This is a 1-hour interview with the hiring manager for this role and another member of our senior leadership team. Their questions will focus on culture fit and broader business understanding. You will, of course, get to ask them plenty of questions too to learn more about what it’s like to work for Tasman
- Offer. We will let you know our decision and, if we make you an offer, we will give you the opportunity to talk to others on our team to support you in making your decision
Our take
Tasman has helped fast growth startups and well known brands such as Asana Rebel, Canon, Ecosia, Kaia Health, OnDeck scale up their data infrastructure and analytics efforts. The company takes a boutique approach, essentially operating as an interim Head of Data Science.
One thing that stands out about Tasman’s approach is that its intention is always to completely hand over to its clients, rather than locking them into long term contracts. This pitch to quickly scale a company’s data operations in a sustainable, manageable way – and with no future obligations – should appeal to plenty of potential customers.
Having been founded in 2017, Tasman has grown its team in a responsible manner while making a profit. Indeed, the company has sought no VC backing in its time, yet still expects to double in size in the near future as it finds its services in greater demand.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Budget for home office equipment
- £400 / €500 annual well-being benefit
- £50 / €60 per month sport benefit
- £50 / €60 per month benefit for refreshments
- £1000 / €1200 annual budget for training and professional development
- 3 months of fully paid parental leave
- Pension contribution
- 25 days of holiday in addition to any public holidays
Company HQ
Finsbury Park, London, UK
Articles
Leadership
Thomas in't Veld
(CEO & Co-Founder)Former Genetics Research Associate at The University of Leuven. Previously served as Head of Data Science at Bright North and Peak Labs.
Rob Hick
(Chief Data Officer & Co-Founder)Was VP of Marketing Science & Data Strategy at Beamly after founding and spending six years at data science company Bright North.
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