Head of Consumer Growth, Hedra

• This role requires someone who moves at startup speed, is comfortable with ambiguity, and has a bias for action over perfection
• Have 4-7 years of experience in growth marketing, performance marketing, or growth product roles at consumer tech companies
• Startup DNA highly valued. You've built growth functions at early-stage companies (seed through Series B), ideally as a first or early growth hire. You know how to operate with limited resources and move fast
• Proven track record of driving measurable growth in user acquisition and revenue at B2C tech companies—consumer apps, creator tools, or AI products
• Channel expertise. You've built and scaled acquisition channels from scratch. You understand PLG models and self-serve funnels
• Analytical and metrics-driven. You're comfortable with funnels, cohorts, attribution, and making data-informed decisions quickly
• Hands-on execution. You launch campaigns yourself, write copy, set up ads, and don't wait for perfect conditions. You're scrappy
• Bias for action. You move fast, experiment constantly, and learn from failure. You see gaps and fill them without needing direction
• Mission-driven. You're energized by building from zero-to-one with a small, focused team in a fast-paced environment

Desirable

• As Head of Consumer Growth, you'll own consumer acquisition, activation, and monetization from day one. You'll launch growth experiments, iterate fast, and scale what works. Starting hands-on as an IC, you'll build the growth playbook and eventually hire a team as we scale
• Launch and iterate on acquisition campaigns. Run paid media, social (organic and paid), influencer partnerships, and SEO/GEO experiments. Test fast, kill what doesn't work, double down on what does
• Own the growth metrics. Track CAC, LTV, conversion rates, and channel ROI. Report weekly on what's working and what's not
• Run rapid growth experiments. Launch tests across messaging, creative, landing pages, and offers. Learn quickly, iterate constantly
• Optimize conversion funnels. Work with Product and Engineering to improve signup flows, activation, and free-to-paid conversion. Find friction, fix it
• Build lifecycle marketing. Set up email campaigns and in-product messaging to drive activation, engagement, and upgrades
• Grow community initiatives. Steward Discord, creator programs, and user advocacy. Turn users into evangelists
• Manage agencies and vendors. Coordinate with external partners on campaigns and creative. Make smart budget trade-offs