Product Marketing Manager, Fingerprint

• This role requires a strategic thinker with strong technical aptitude who can translate complex technologies into clear, impactful narratives
• 3-5 years of product marketing experience, with a strong background in product launches and GTM strategy
• Open to candidates in U.S. time zones, including Canada and Latin America
• Technical aptitude - Ability to explain complex technologies in a simple, compelling manner
• Experience in fraud prevention, identity, or cybersecurity is preferred but not required
• Startup experience is a must; candidates from large tech companies will be considered if they have prior startup experience
• Strong analytical and strategic thinking skills, with the ability to interpret market trends, customer insights, and competitive intelligence
• Excellent communication, storytelling, and presentation skills
• Proven ability to collaborate cross-functionally with product, sales, and marketing teams
• Self-starter with a results-driven mindset, comfortable working in a fast-paced, high-growth environment

• As a Product Marketing Manager, you will own all aspects of product launches, drive competitive intelligence, shape messaging, and collaborate closely with cross-functional teams to bring our solutions to market
• Your expertise will help shape the way we position our products, enabling customers to understand and derive value from Fingerprint’s powerful device intelligence capabilities
• You will work closely with Product Managers to understand release schedules, define target audiences, develop go-to-market (GTM) strategies, and enable sales teams with effective positioning and collateral
• Develop and execute go-to-market (GTM) strategies for new product launches, ensuring alignment across product, marketing, sales, and customer success teams
• Create product positioning, messaging, and launch assets that clearly articulate Fingerprint’s value to customers
• Train internal teams on new product capabilities and market positioning
• Work closely with the product team to provide insights from the market, customers, and competitive landscape to shape product development
• Act as the voice of the customer, ensuring roadmap decisions align with user needs and market opportunities
• Translate technical product capabilities into compelling value propositions for various audiences
• Own competitive analysis by monitoring the market landscape, analyzing competitor strategies, and identifying opportunities to differentiate Fingerprint
• Develop battle cards and competitive materials to enable sales and marketing teams
• Conduct ongoing customer and market research to inform messaging, content, and product strategy
• Collaborate with the marketing team to develop integrated campaigns that align with Fingerprint’s growth strategy
• Ensure consistent messaging across marketing materials, website, sales collateral, and thought leadership content
• Support demand generation efforts by providing strategic input on messaging, positioning, and content development
• Work with sales enablement to create training materials, presentations, and sales collateral
• Partner with customer success to gather feedback, testimonials, and use cases that inform product positioning and go-to-market efforts
• Align closely with marketing and product teams to drive successful product adoption and awareness

• Equity
• Unlimited vacation, with a minimum vacation days target
• Remote-first: we work asynchronously and respect time-zone differences
• MacBook (you get to keep it after 3 years)
• A small team with a lean hierarchy where you can make a real impact in shaping the company
• Company meet-ups once a year (we went to Mexico City in 2023!)
• Smaller group meet-ups throughout the year
• $600 yearly budget that you can spend to learn new stuff
• Personal development: we give you the freedom to grow and experiment, work on open-source projects and try new things and ideas

Total funding: $77m

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