GTM Strategy Engineer, Miro
$162-203k
+ Competitive equity package
2-5 days a week in office
Visual workspace for innovation
Be an early applicant
Visual workspace for innovation
1001+ employees
Be an early applicant
$162-203k
+ Competitive equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing, powered by AI at every step of the way.
Role
Who you are
- A senior strategic thinker with deep, pre-existing GTM knowledge
- A Bachelors degree in Business Administration, Finance or Economics
- At least five years experience in a strategy consultancy or GTM focused centre of excellence
- Specialized knowledge in the area of transformation, GTM and designing document production
- Knows what "best-in-class" and "gold standard" look like for both content and process
- Has a strong, demonstrable point of view on GTM strategy
- Can understand, analyze, and debug complex GTM flows
- Strong problem-solving, cross-functional collaboration, and ownership mindset, with adaptability and analytical skills to align stakeholders on solutions
What the job involves
- This is a senior, hands-on strategic position reporting to the Head of GTM Strategy. The role is designed to own and improve go-to-market content and processes to accelerate business growth
- You will build scalable GTM flows and processes, ensuring our go-to-market strategy is effective and efficient. You will possess a strong, testable point of view on GTM strategy and debug processes to resolve issues
- Your work will involve strategic thinking and execution across sales, customer success, renewals, solution engineering, consulting, and operations. You will define and optimize the end-to-end rep journey and its associated processes
- Top Outcomes
- Reduced field time
- Improved conversion rates between sales stages
- Increased deal velocity
- Prototype, evaluate and ensure all delivered GTM content is best-in-class; partnering with our engineers to put updated document and systems in place at scale
- Build scalable content and processes to increase sales funnel effectiveness
- Debug GTM processes to resolve flow issues
- Direct teams to deliver high-quality outcomes
- Build GTM Systems: Design, develop, and implement robust, automated workflows and integrations across Miro's GTM tech stack (Salesforce, Marketo, Outreach, Gong, Clay, Snowflake, Common Room, and more) to streamline lead qualification, account scoring, and pipeline generation
- Drive New Product Go-To-Market: Assist in the technical implementation for new product launches, focusing on identifying and enabling sales processes for specific, unestablished personas through data-driven targeting and prioritized outreach
- Optimize Demand Generation: Leverage data from various sources (internal and external, including Clay's enrichment) to enhance account scoring, refine Ideal Customer Profiles (ICPs) for both new customer acquisition and existing customer expansion
- Data Orchestration: Ensure seamless, high-quality data flow between critical GTM platforms and our data warehouse (Snowflake), transforming raw data into actionable insights with the assistance from sales and marketing teams
- Automation & Efficiency: Assist with streamlining manual processes and bottlenecks within the GTM funnel and build scalable automation solutions using tools like Clay, Tray.io, and Zapier to improve efficiency and reduce operational overhead
- Cross-Functional Partnership: Collaborate with Sales, Revenue Operations, and Product teams to understand their needs, translate business requirements into technical specifications, and assist in the adoption of new GTM capabilities
- System Health & Governance: Maintain the health, security, and integrity of our GTM systems, proactively identifying issues, and ensuring compliance with data governance policies
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 100M users and is trusted by enterprises such as VMware, Zendesk and Frog. And as part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company HQ
The East Cut, San Francisco, CA
Leadership
Andrey Khusid
(Co-Founder & CEO)Prior to Miro, they founded Vitamin Group specializing in digital technologies and multimedia projects.
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