Demand Generation Lead, Spotme

$70-170k

When we are extending offers, we are considering multiple other factors like years of experience, level of expertise, location, cost of living, taxes, social charges, etc.

Senior level

Remote from Europe

Event marketing platform

Job no longer available

Event marketing platform

101-200 employees

B2BMarketingEvents

Job no longer available

$70-170k

When we are extending offers, we are considering multiple other factors like years of experience, level of expertise, location, cost of living, taxes, social charges, etc.

Senior level

Remote from Europe

101-200 employees

B2BMarketingEvents

Company mission

To help customers create better relationships by delighting event attendees at scale.

Job

Company

Role

Who you are

5+ years of experience leading digital marketing or demand generation or paid marketing for a B2B technology product
Proven track record managing P&L. You have an obsession with hitting KPIs
Great expertise in analytics and deriving actionable insights from complex data
Expertise with digital marketing paid channels
Experience in account-based marketing tactics
Familiarity with product marketing, performance marketing, and paid media towards the lead generation
Experience with paid marketing tools (paid search, paid social, etc.) as well as marketing automation & CRM Tools (Hubspot, Salesforce, WordPress, Chilipiper)

What the job involves

Develop and execute effective and sustainable demand generation programs with an emphasis on inbound lead generation, pipeline creation, and nurturing prospects to achieve revenue targets
Create and deploy a scalable demand generation methodology across multi-channels: paid search, paid social, PPC, etc
Build up and own KPIs, dashboards, and reports that allow forecasting, analysis, and reporting on the revenue impact and ROI of marketing activities
Develop, manage and forecast the budget for the channels and campaigns
Closely monitor campaigns and their effectiveness and use your strong analytical skills to understand the pipeline impact of campaigns and make recommendations for optimization, long-tail strategies, and future performance improvements
Hire and lead agencies to handle campaigns cross channels
Work closely with cross-functional stakeholders to establish goals, objectives, and overarching marketing programs and campaigns
Get regional customer insights and use these to optimize the customer journey to maximize ROI

Our take

SpotMe is a B2B event marketing platform that enables users to create branded and personalized event apps whilst being provided with the tools to build positive customer relationships.

SpotMe’s services are trusted by many Fortune 500 companies, including RedHat, L’Oreal, Pfizer and Daimler, and now boasts over 10M users. The virtual event platforms market is projected to grow by $17B by the end of 2028, and SpotMe is well-positioned to capitalise on this growth, as its app marketplace offers numerous integrations with other platforms in this space.

With over twenty years in business, SpotMe continues to grow its offerings to ensure it maintains its leading market position. It has formed partnerships with the likes of Ai-Media and Adobe to offer automatic captioning and improved management tools. And its recent acquisition by Swiss Post will allow the company to tap into its parent's tech stack and network in its key market areas.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

1% employee growth in 12 months

Glassdoor (3.1)

Company

Company benefits

Work from anywhere - In addition to a MacBook, the remote new joiners receive a budget to set up their own workspace
Inclusive culture - Our culture is an environment that encourages and celebrates diverse perspectives
Accommodating Vacation (PTO) - Our people have a minimum of 25 days’ time off to use however they want. We also have additional time off for important events like getting married or moving apartments
Parental Leave - New moms and dads deserve time to recover, bond, and care for their new family members
Health and retirement - Our package help employees to maintain health and wellbeing
Mental health and support - Life can be complicated. Therefore, our extensive Employee Assistance Program offers support for mental, financial, physical, and emotional wellbeing, 24/7, 365 days a year
Company gatherings - Employees are invited to quarterly 3-day meetings that bring together all colleagues

Company HQ

Goose Island, Chicago, IL

Leadership

Pierre Metrailler

(CEO)

Joined SpotMe in 2001 as a Software Engineer before working their way through the ranks and becoming CEO in 2016.

Daphné Rapin

(CFO)

Joined SpotMe in 2014 as CFO. Previously worked at Mazars, and a number of Tax, Accounting, and Financial Consulting firms in the Geneva area.

Julien Canet

(COO)

Joined SpotMe in 2021 at interim CFO before becoming COO in 2022. Previously they worked at Bottomline Technologies as CFO/HRD & Legal/Compliance.

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