Director of Product Marketing, Muck Rack
$147-173k
Public Relations software
Open for applications
Public Relations software
201-500 employees
Open for applications
$147-173k
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 8+ years experience overall, 5+ years B2B SaaS product marketing experience
- Excellent written and oral communication skills to articulate and communicate customer problems and the product story
- Effective at interacting with a wide range of audiences, including executives and large sales teams. You're a relationship-builder and good at coordinating team members of all seniority levels and driving them towards completing actions against a common goal
- Experience transforming concepts, features, and capabilities into key messages and compelling narratives
- Excellent interpersonal skills to manage cross-functional work with colleagues and cross-functional teams
- Advanced project management skills to prioritize and manage fast-moving initiatives that involve several stakeholders
- Experience working effectively across Marketing, Sales, CS and Product orgs
- You have excellent presentation and interpersonal skills, with the ability to present to audiences of all levels and sizes (company-wide to Executive team)
- Experience leading complex, cross-functional initiatives to completion, and on deadline
What the job involves
- Guide how Muck Rack communicates with customers throughout their journey. Craft, validate, refine and evangelize product positioning and messaging, and tailoring value props by segment, industry, persona, use case, geography and other vectors
- Generate market and competitive intelligence to help our Product team build high-value, differentiated products, our revenue teams stay current and win, and inform our company’s future vision and strategy
- Help our team better understand our target market through industry research, how our customers make purchasing decisions, and how to differentiate against and beat our competition. Create deep customer understanding, document it, and then infuse it into the minds, plans, and execution of all teams at the company
- Support smooth and effective product launches that drive results. Partner with product, customer success, sales, and marketing teams to help execute a product launch process that covers research, testing, content creation, training, and measurement
- Develop compelling and easy-to-understand external-facing content (sales collateral, case studies, FAQs, positioning and talking points, etc.) and internal enablement and positioning for the Sales and Customer Success teams (like positioning and messaging guides, FAQs, battlecards, and more)
- Collaborate with Finance, Revenue, Revenue Operations, and Product teams to refine our pricing and packaging strategy to empower Product and Revenue teams to build and sell products that create value and accelerate Muck Rack's revenue growth
- Support the sales and customer success teams with internal education/training
Application process
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Final interview with several members of our team
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for businesses such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking demand away from printed publications. As the landscape changes, Muck Rack has expanded their services to include a Public Relations Management platform.
It’s moves like this, as well as their shift into being a “distributed” business (hybrid or remote) that has ignited a renewed confidence in Muck Rack from investors. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding to the sum of $180 million in 2022, exemplifying how important investors deem their platform to be.
With its substantial funding, the future is bright for Muck Rack, though they will have to think carefully about how to advance the platform. Digital content can go viral in a matter of hours, and the creators are not always journalists.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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