Senior Director of Product Marketing, Muck Rack
$175-200k
+ An annual bonus plan, and equity
Public Relations software
Open for applications
Public Relations software
201-500 employees
Open for applications
$175-200k
+ An annual bonus plan, and equity
201-500 employees
Company mission
To transform the way companies engage with the media.
Role
Who you are
- 10+ years of experience in B2B SaaS product marketing, with a strong preference for candidates who have a background in PR/Communications
- Proven success working closely with large revenue orgs and understanding their workflows and mindsets
- Strong communicator and storyteller who can map product functionality to business value
- Demonstrated ability to manage and develop a high-performing product marketing team
- A strong balance of strategic thinking and execution—you can set the vision and get into the details to make it happen
- Experience launching complex products or major features in a fast-paced environment
- Executive presence and the ability to confidently present to senior leadership and represent the team across the organization
- A collaborative mindset and the ability to influence and align cross-functional stakeholders in Product, Sales, Enablement, and Comms
- Confident and organized, with the ability to manage complex, fast-moving initiatives
- Curious and analytical, always testing assumptions, gathering insight, and iterating on strategy
What the job involves
- We’re looking for a strategic and collaborative Senior Director of Product Marketing to elevate how Muck Rack positions its platform, educates the market, and equips internal teams. This is a high-impact role with the opportunity to shape the way we launch, message, and differentiate in a rapidly evolving category
- Your mission will be to expand product adoption, refine positioning for diverse audiences, and guide our evolution. You’ll partner cross-functionally with Product, Revenue, Enablement, and Communications to drive clarity, cohesion, and effectiveness across the customer journey
- Own and evolve Muck Rack’s global product story across industries, personas, geographies and segments
- Define competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior
- Partner closely with product leadership to influence roadmap prioritization using marketing and customer data to bring the voice of the customer, insights from win/loss analysis and usage data to ensure product strategy aligns with market demands
- Ensure product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development
- Lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content
- Oversee the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations
- Inform pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations
- Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities
- How success will be measured in this role:
- Increased usage and effectiveness of enablement and materials across Sales and Customer Success teams
- Higher product and feature adoption within key customer segments, contributing to stronger GRR through reduced churn and improved customer satisfaction
- Growth in NRR by driving usage, upsell, and and deeper product engagement
- Clear alignment on positioning and customer personas across Product, Marketing and GTM
Application process
- Intro call with a member of our Talent Team
- A video interview with the Hiring Manager
- Skills assessment (3 hours max)
- Peer interviews with future teammates
- Final call(s) with executive team member(s)
- Meet & Greet with potential reports
Our take
Muck Rack was founded in 2009 as a platform for businesses to connect with journalists. As of 2022, tens of thousands of journalists have profiles on Muck Rack that are available for businesses such as Google, Pfizer, and Duolingo to browse and employ writers from.
The nature of journalism has evolved since Muck Rack’s founding, with social media and digital outlets taking demand away from printed publications. As the landscape changes, Muck Rack has expanded their services to include a Public Relations Management platform.
It’s moves like this, as well as their shift into being a “distributed” business (hybrid or remote) that has ignited a renewed confidence in Muck Rack from investors. Though the company has been bootstrapped since its founding, Muck Rack received its first outside funding to the sum of $180 million in 2022, exemplifying how important investors deem their platform to be.
With its substantial funding, the future is bright for Muck Rack, though they will have to think carefully about how to advance the platform. Digital content can go viral in a matter of hours, and the creators are not always journalists.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Company benefits
- Fully distributed - Much Rack are committed to a permanent, fully remote environment, core to the way they do business.
- Geo-neutral compensation - Much Rack believe in equitable pay regardless of where you live.
- Time off - 4+ weeks off-the-grid vacation, sick and mental health days, and company holidays.
- Insurance - Health, vision, and dental coverage paid at 100% for individuals
- Retirement planning - MUck Rack contribute 3% of your annual salary to your 401k automatically.
- Paid parental leave - 8 weeks fully paid bonding for all parents + up to 8 weeks fully paid recovery from childbirth.
- Full WFH set up - Including monthly phone/internet reimbursement and coworking stipend.
- Learning & development - Take advantage of unlimited access to learning platforms and regular training opportunities.
- No meeting Fridays - Take control of your calendar, and make time for reflection and deep-focus tasks
Company HQ
Brickell, Miami, FL
Leadership
Gregory Galant
(CEO)Currently CEO & Co-Founder of the Shorty Awards for social media. Previously CEO of RadioTail and Chairman of Halenet.
Lee Semel
(CTO)Currently Co-Founder and Producer at the Shorty Awards. Previously Founder and CTO of Innofinity.
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