Paid Social Manager, Ollie
+ Stake in the company
Pet food retailer
Job no longer available
Pet food retailer
201-500 employees
Job no longer available
+ Stake in the company
201-500 employees
Company mission
To put healthy food in every dog bowl across America.
Role
Who you are
- 5+ years experience in performance marketing, predominantly in paid social, managing sizable monthly budgets
- Proven success in scaling customer acquisition across Facebook and Instagram, and testing and validating emerging social channels
- Has experience in creative testing and iteration
- Has directly managed both in house creative teams and external creative partners
- Direct experience in a marketing role at a B2C, preferably a DTC brand
- Data-driven, highly analytical mindset, with the ability to work across large, sometimes disparate data sets
- A passion for Ollie’s mission and product
- Strong understanding of marketing attribution modelingHas a strong understanding of social creative trends
- Experience in subscription-based acquisition is a big plus
- A curious thinker, has a strong POV and playbook, but willing to test new ideas
- Thrive in fast paced, dynamic businessA Team player and collaborative, both hands on and visionary
What the job involves
- As the Manager of Paid Social, you'll join our growth marketing team and help disrupt a $30 billion industry. You love collaborating with a team and using analytics to shift acquisition tactics in a new and evolving marketplace. With your expertise scaling paid social, the team can achieve its mission to get Ollie into the bowls of pets everywhere
- This role is based remotely in the U.S. and will report directly to our Senior Director, Growth
- With marketing leadership, own and execute strategy across Paid Social, significantly scaling acquisition through one of Ollie’s largest marketing channels
- Drive efficiency through day-to-day campaign optimizations, audience discovery, and ongoing creative testing
- Understand channel incrementally, working across marketing and data analytics to evolve the current attribution model for greater accuracy
- Hit and maintain LTV/CAC goals, owning and optimizing your monthly marketing budget to maximize this metric
- Collaborate with an amazing creative team to ideate, test, and scale top-performing messaging and visual creative
- Design testing roadmap across audience, creative and offers
- Forecast weekly and monthly volume and CAC trends, effectively communicating and setting expectations to leadership
- Work cross-functionally with a wide range of partners, including Brand, Product, Technology, Operations, Customer Success, Data, and Finance
- Work directly with external partners and vendors, managing relationships and driving testing and innovation across paid
- Ensure creative is performing and optimized; will partner with appropriate team members on creative needs
Our take
A new trend has emerged coined the “humanization of pets.” Pets are being invited into the bed or the couch, fed more nutritious food, provided top-notch healthcare and treated as members of the family. Ollie is going after one of the fastest-growing segments of that market: organic, healthy and environmentally friendly dog food.
Ollie’s diet is curated by vets and packaged for the correct serving size based on your pet’s age and weight. The food is prepared in USDA approved kitchens that, when not cooking for Ollie, produces human food. This level of high quality is what makes Ollie so appealing for pet owners.
Crucially, the startup is a DTC brand, meaning that its success is driven wholly by its online presence and word of mouth, as well as attracting funding from celebrities like Serena Williams. Given the exceptional quality of its product, successful funding rounds, strength of the consumer market, and loyal customer base, it's unsurprising that in 2024, the company expanded into pet health screening through the acquisition of DIG Labs, thus complementing Ollie's pet wellbeing image.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2024
$21.3m
SERIES D
Mar 2020
$29.4m
LATE VC
Total funding: $82.9m
Company benefits
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Ollie subscription for one dog
- Inspiring pack members!
Company HQ
Reno, NV
Leadership
Nick Stafford
(CEO)Previously COO at Leesa Sleep, COO at Cove co-working, VP at Amazon-backed marketplace LivingSocial, and ran the world largest yacht charter company.
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