Senior Brand Copywriter, BetterUp
$111.7-189.6k
AI-driven employee coaching platform
Job no longer available
AI-driven employee coaching platform
1001+ employees
Job no longer available
$111.7-189.6k
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- Depth of experience in storytelling and copywriting across the full marketing funnel for brands. B2B experience is a must-have (you know how to talk to business leaders), tech company/product storytelling experience is ideal
- You have around 8-12 years of experience in-house or at creative agencies—this is not your first rodeo. You’re self-driven, know when to work autonomously and when to bring people in, and you’re able to move forward and make decisions in your work without all of the information. Because of this experience, you also have the ability to manage multiple projects simultaneously, prioritize workflow, and effectively meet deadlines in a virtual, fast-paced environment
- Experience working across brand, product, storytelling + conversion creative channels is a must: you’re equally comfortable crafting a big beautiful brand story as you are writing captivating email copy (including seriously catchy and engaging subject lines) that you know is going to convert audiences and speak to the product we’re selling clearly and succinctly
- Experience working on event/experiential creative would be a bonus (and so welcome)
- You have an incredible portfolio of brand, marketing, and copywriting work demonstrating strong strategic creative thinking, passion for narratives and the power of language, and clear messaging hierarchy across a variety of channels
- You have experience collaborating and influencing cross-functional teams as well as executive stakeholder management - and you know how to bring people along for the ride and collaborate
- You understand how important brand expression is, especially for a growing brand. You think every opportunity is one to elevate the creative expression, while still working within brand standards. And, you’re a stickler for details and take the time to triple-check work before it goes out — the little things matter to you as much as the big things (including clarity, succinct copy, spelling and grammar)
What the job involves
- Lead the creation of world-class brand creative concepts, messaging strategy, hierarchy and key language around our brand and platform story, while communicating compelling marketing creative that emotionally connects with our target audience, to increase awareness, engagement, and conversion
- Lead integrated marketing event and experiential messaging strategy, key messaging and copywriting for our priority events year round (C-suite email communications, event brand collateral, microsite copy, etc)
- Lead integrated marketing website messaging strategy from top to bottom of funnel, key messaging, and copywriting (homepages, platform pages, new B2B site pages) with the intent to increase organic traffic and conversions
- Partner with our brand strategy team, field and train tycoon, and PMM team on bringing our category and platform story to life through a clear narrative, infusing our messaging with storytelling to create more clear connection and understanding for our audience
- Additional work will include social enablement kits for employees and executives, social creative content for key moments and brand announcements, email marketing copy (top or bottom of funnel), social ads, etc
- Work in an independent fashion, solve problems, make informed decisions, and communicate effectively with cross-functional partners in high-pace situations and while managing multiple projects
- Work with multiple cross-functional partners and leadership to steer work forward, balancing multiple inputs and translating these to powerful creative solutions
- Maintain, elevate, and evolve our brand tone of voice in partnership with our Associate Creative Director and brand strategy team. Ensure brand consistency throughout various marketing initiatives
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially in improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalised video coaching sessions and career development services, providing support in areas often neglected by employers, such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. It's also offering AI coaching to keep pace with digital demand for contextual, tailored insights. The multi-unicorn company has ample opportunity for further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(Co-Founder & CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(Co-Founder & COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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