Head of Marketing, PiNCAMP
temporary parental leave replacement
Connecting campers with campgrounds
Open for applications
Connecting campers with campgrounds
21-100 employees
Open for applications
21-100 employees
Company mission
To make camping more digital, more accessible and more popular!
Role
Who you are
- Proven track record in a leading marketing role, preferably within a startup or fast-paced environment
- Marketing experience running successful marketing campaigns with broad knowledge across the full marketing mix of channels
- Strong leadership skills with the ability to inspire and motivate a team
- Growth and experimental mindset and experienced with setting growth hacking strategies
- Strategic thinking with a creative mindset and a data-driven approach to decision-making
- You are an excellent verbal and written communicator in German and English
- Ideally, you are a camping fan yourself and are familiar with the subject
What the job involves
- We are looking for a temporary parental leave replacement as Head of Marketing (m/f/d) for about one year until summer 2025
- In this role you will be part of our management team, will report directly to our CRO and take full ownership of the marketing budget
- You will lead the marketing strategy and serve as the go-to person for all marketing-related matters
- You will head the planning, implementation, optimization and evaluation of all marketing activities (B2C & B2B) for all our camping booking platforms
- You are responsible for the prioritization of resources and projects to make sure that we are hitting our ambitious targets
- You will lead an international team of motivated people and freelancers/agencies and ensure an efficient workflow and proper communication between and across all channels
- You will also head our customer support team
- You will optimize existing and develop new growth strategies with the aim to accelerate our business in the different markets
- You will foster the network and collaboration with relevant stakeholders at our mother companies
Our take
Many campers face difficulties in finding the ideal camping spot for their preferences, with outdated platforms leaving enthusiasts struggling to plan their camping holidays efficiently. Recognising this problem, PiNCAMP emerges as a solution to streamline the camping experience for German, Dutch, and Swiss campers.
Aiming to bridge the gap between the rich camping traditions and the contemporary digital age, PiNCAMP leverages a combination of camping expertise with the innovative approach of a startup. The platform serves as a booking portal as well as an inspirational source for campers, through an online magazine that provides news, advice, insider tips, and campsite reviews.
By continually developing and introducing innovative solutions, PiNCAMP seeks to create a camping experience that is not only seamless but also goes beyond conventional expectations. With a commitment to making life easier for campers, the company is poised to carve out a niche in the industry, contributing to the evolution of camping as a vibrant and tech-savvy leisure activity.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Nov 2023
$6.9m
EARLY VC
Jan 2020
$8.4m
SERIES A
Total funding: $21m
Company benefits
- Flexible working hours, home office, work abroad, hybrid working
- Best hardware of your choice, modern tools
- 30 vacation days
- Regular company celebrations and events
- Modern office in the heart of Berlin
- Responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
- An appreciative work culture and a family atmosphere in an international team
- Health promotion, e.g. through grants for the Urban Sports Club or ergonomic workplaces, free fruit, vegetables, muesli and drinks
- A camper for your short trip or vacation
Company HQ
Mitte, Berlin, Germany
Leadership
Uwe Frers
(CEO)Previously Founder and CEO of Escapio and Tripsbytips. Also worked as a Managing General Partner at Gatrixx NetSolutions and as the Head of Product Management at Handelsblatt.
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