Retention CRM Specialist, Peloton
Wellness and fitness services
Job no longer available
Wellness and fitness services
1001+ employees
Job no longer available
1001+ employees
Company mission
Peloton's mission is to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime.
Role
Who you are
- Experience in an email marketing role
- Experience using email and marketing automation platforms like Braze, SimonData, Salesforce, or Marketo & demonstrated experience planning and executing email marketing campaigns
- Analytical and process-oriented mindset with unparalleled attention to detail
- Comfort operating independently in a fast-paced environment; must be adaptable and willing to tackle additional responsibilities as vital
- Solid understanding of basic HTML within the email marketing channel is a plus
What the job involves
- Working closely with US Member Experience & Int’l Brand, own and lead the batch, brand, apparel & retention email marketing calendar for UK, DE, & AU
- Build and execute targeted campaigns that drive results !
- Execute and analyse A/B test plans to improve engagement performance and reduce churn
- Support on launching new automations!
- Collaborate with cross-functional teams to develop the content strategy and personalisation across email and app marketing campaigns
- Develop creative briefs and work with designers and copywriters to build compelling creative that drives results
- Support in transactional campaign updates
- Support in survey sends for the consumer insights team
- Support the CRM Retention Marketing lead in ad hoc programs and key season support
- Work with wider team to measure each experiment, document and socialise findings, and develop next steps
- Effective communication with peers and senior leaders
Salary benchmarks
Our take
Peloton has transformed the fitness market by bringing spin classes into the home. Its product gives you the motivation of having a personal trainer combined with the ease of exercising at home.
It has grown dramatically since launching in 2012, with around 6M subscribers for access to their classes. As well as producing all the hardware itself, it also benefits from network effects. This gives Peloton a strong competitive moat as it scales.
Along with its signature bikes, Peloton has broadened its range to include treadmills, guides, apps, accessories and clothing. Having performed incredibly well over the last few years, the company is now seeing a slow decline in demand, announcing that its total annual revenue for 2023 fell 6%. Peloton is planning to reduce its capital expenditure and is attempting to harness business clients' corporate wellness spending to address this going forward.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2018
$596.1m
May 2017
$352.3m
Total funding: $948.4m
Company benefits
- Medical, dental and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance and so much more!
Company HQ
Hell's Kitchen, New York, NY
Leadership
Tom Cortese
(Co-Founder & Advisor)Previously VP of Product Management at Pronto.com where he worked with John.
Barry McCarthy
(CEO & President, not founder)Previously served as CFO and Global Head of Free Business for Spotify and as a Venture Partner for Technology Crossover Ventures.
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