$170-200k
Trade promotion management
Job no longer available
Trade promotion management
21-100 employees
Job no longer available
$170-200k
21-100 employees
Vividly's mission is to help brands manage every element of trade spend.
Consumer packaged goods (CPG) brands face a number of challenges, including supply chain shortages and high gas prices. Vividly solves this problem by helping CPG companies to improve efficiency and remain competitive.
Vividly, previously known as Cresicor, is a trade promotion management company that provides a suite of services and tools to CPG brands. These include trade spend management, forecasting and promotion planning. The company was founded by a team of CPG experts, which allowed Vividly to identify key pain points for CPG brands.
CPG companies spend about 20% of their revenue on trade promotion management, which is good news for Vividly. The company's ability to save CPG brands valuable time and money will no doubt allow the company to scale at an impressive pace in the next five years.

Kirsty
Company Specialist at Welcome to the Jungle
Jun 2022
$19.2m
LATE VC
Sep 2021
$5.6m
SEED
SoMa, San Francisco, CA
Alexander Whatley
(CEO)Interned at Quore and Facebook before co-founding Vividly.
Daniel Whatley
(CTO)Previously interned at Quora, Intel and Nuro. Worked as a Teaching Assistant at MIT.
Stuart Kennedy
(Co-Founder)Worked as a Sales, Trade, & Forecasting Analyst at Justin's and was Director of Analytics at Perfect Snacks. Was a Trade & Analytics Consultant at Lily's Sweets.
Nikki McNeil
(Co-Founder)Previously worked as an AR & Deduction Analyst at Justin's, and was Trade Spend & Brokerage Manager at Perfect Bar. Then worked as Manager of Trade Accounting at Lily's Sweets.
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