Sr Campaign Manager, eBay
Seller CRM
Leading online marketplace
Be an early applicant
Leading online marketplace
1001+ employees
Be an early applicant
1001+ employees
Company mission
To connect people and build communities to create economic opportunity for all.
Role
Who you are
- You will bring a strong CRM expertise into the role, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
- You will have a strong track record of developing CRM marketing programs, from the original idea until successful execution and measurement
- You will have strong customer management and influencing skills
- Be numbers driven, results oriented, and be able to balance qualitative with quantitative measures of success
- Be comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
- You will demonstrate natural curiosity to learn and grow and be open to feedback and different point of views
- Be a strong teammate, encouraging collaborative environment and positive relationships
- Last but not least, you will be passionate about customer excellence and always put the customer first
What the job involves
- The CRM Seller Programs team forms a critical part of the Global CRM and is focused on driving business growth and satisfaction of our business sellers on eBay
- The role of the Sr Campaign Manager, Seller CRM sits under the Growth pillar of the Seller Programs team and reports to the CRM Seller Growth Lead
- In this role, you will support the strategy and own E2E execution of seller marketing communications through own / CRM channels
- You will have an opportunity to build from scratch some of the first seller flagship programs and design message, audience, channel and contact strategy for those. Examples of possible programs and initiatives in scope:
- Community & Education program, passionate about inspiring sellers with growth tips tailored to their business needs, showcasing seller stories, market trends and promoting seller community (e.g. through seller events)
- Driving success of business initiatives such as seller growth through account management programs, incentives like seller coupons or pricing promotions
- Drive understanding and standard methodologies around new tools and features crafted to make sellers successful on eBay and making selling on eBay easy
- Recognize sellers successes and encouraging them to perform best in their category and overperform competition
- With the new strategy of seller flagship programs and clearly defined goals for this year, this role offers an outstanding chance to create the seller narrative and establish a true dialogue and partnership with the business sellers portfolio. Primarily in the US, CA, UK and DE, with an opportunity to expand successful programs to other global markets (e.g. AU, IT)
- You will be encouraged to develop a test & learn roadmap that will include current and new seller marketing channels, new messages, creative executions and leverage the voice of the customer to tailor the communication to customer needs, ultimately hitting the customer centric goals for your function
- You will be responsible for the roadmap end-to-end, in partnership with the Operational and Creative Teams, Planning Teams and Marketing Tech
- You will develop a strong understanding and expertise on how to use the Marketing tools such as Unified Experience Platform, Message Studio and Monday.com
- You will partner with the global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust and other business partners in designing cohesive end-to-end communication plans
Our take
Founded in 1995 as an online auction platform primarily catering to collectibles, eBay quickly emerged as a pioneer in connecting buyers and sellers in the digital realm. This early success propelled eBay to become to globally recognized leader it is today.
In the present landscape, eBay competes with industry giants like Amazon within the C2C eCommerce sector. However, eBay distinguishes itself by fostering an environment where businesses can cultivate and promote their brands on the platform, offering a tailored, community-driven experience for both sellers and buyers. By championing small businesses, eBay attracts sellers and socially conscious consumers, positioning itself in stark contrast to Amazon's corporate image.
The rising consumer interest in sustainability has presented economic opportunities for eBay, particularly as younger demographics gravitate toward purchasing pre-owned items. in response, eBay has directed its marketing efforts toward Gen Z customers and formed partnerships with cultural phenomena like Love Island, further solidifying its appeal among contemporary audiences.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Company benefits
- Comprehensive and competitive health and wellness program designed to meet your unique needs.
- We strive to provide programs that help support both mind and body, including quality healthcare insurance, wellness programs and preventative care.
- Stock Purchase Plans
- Retirement Savings and Pension Plans
- Stock Awards
- Life Insurance and Disability Benefits
- Credit Union Memberships
- Balancing work & life - eBay believes in providing you with the opportunity to be your best self in your professional and personal life. In addition to supporting flexible workstyles including hybrid and remote, eBay offers 4 weeks of paid sabbatical time for every 5 years of service
- Giving back to our community - We provide our employees around the globe with opportunities to have a positive impact on their local communities. Through the eBay Foundation, our company matches donations to eligible nonprofits up to $10,000 per employee per year. And our employee-led volunteer groups organize local giving and volunteering activities throughout the world
Company HQ
Greylands, San Jose, CA
Leadership
Jamie Iannone
(CEO, not founder)Studied at Princeton and Stanford University. Held executive roles at Walmart, Barnes & Noble, and The Children's Place, before becoming CEO of eBay in April 2020.
Salary benchmarks
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