Brand & Marketing Manager, Axis Insurance

• You are passionate about:
• Providing friendly, professional service
• Making a positive difference to those around you
• Sharing ideas and working with a great team of proactive, innovative thinkers
• Learning, growing, and pushing past barriers
• Living with integrity
• Taking ownership of your work and actions
• You’re outstanding at:
• Building relationships – with clients, with underwriters, with colleagues … YOU are a people person!
• Staying on top of priorities … know every deadline and live by your To-Do list!
• Paying attention to the little things that make a big difference … dot your I’s, cross your T’s, and check all your boxes to make sure it’s done right the first time!
• Managing your time … with deadlines looming, keep your cool, knowing you’ve got this!
• Proactively getting stuff done … follow up and follow through!
• Working behind the scenes to ensure an exceptional customer experience … knowing that the customer expects excellence … and so do you!
• 3+ years in a marketing, communications, or content development role, preferably in a corporate B2B environment
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field is an asset
• Certifications in SEO or digital marketing (e.g., HubSpot, Google Digital Marketing) are an asset
• Proficiency with content management systems (e.g., WordPress, Salesforce)
• Familiarity with SEO principles, tools (e.g., SEMrush, Google Analytics), and best practices
• Experience with coordinating design projects and working with creative professionals
• Basic understanding of graphic design tools and principles

• Reviewing and approving social media content to ensure alignment with brand messaging and guidelines
• Providing feedback and suggestions for improvement when necessary
• Writing and editing compelling, SEO-optimized blog posts, website content, and marketing copy
• Organizing and developing content for brochures, ensuring a cohesive story arc in alignment with the intended messaging and goals
• Proofreading and refining marketing materials to maintain a high standard of quality and accuracy
• Collaborating with external SEO consultants and execute recommendations, including content updates, keyword optimization, and technical SEO tasks
• Finding opportunities to improve our SEO where possible
• Acting as a gatekeeper for brand consistency across all channels and materials
• Reviewing documents, presentations, and marketing materials to ensure compliance with brand guidelines
• Serving as the primary point of contact for third-party vendors, including the SEO consultants and design firms
• Ensuring timelines, objectives, and quality standards are met for outsourced tasks
• Using critical thinking to organize and structure content for brochures and other materials in a logical, engaging way
• Developing materials that connect with target audiences while clearly conveying the intended message
• Assisting in the development and execution of digital marketing campaigns
• Collaborating with internal stakeholders to gather input for marketing initiatives and ensure alignment with business goals
• Tracking and analyzing content performance metrics, providing actionable insights to improve effectiveness and engagement

• Fun! - From team-building events to contests and giveaways, we believe that a happy team makes a happy workplace!
• Career potential & leadership opportunities - We pride ourselves on training and mentoring for success
• Competitive Employee Benefits Plan - Axis has customized medical, dental, long-term disability, AD&D, critical illness, life insurance, and EAP coverage for you & your family
• Work/Life Balance - Our offices operate 8:30am – 4:30pm, so no evenings or weekends. And we offer competitive vacation time and flex work options, meaning more time for you to get out and do YOU

Axis Insurance is an insurance broker serving both Canadian and international clients, combining several British Columbia brokerages, some of which date back to 1928. With the combined experience of its portfolio companies, Axis’s risk managers and insurers have become key thought leaders in insurance for fields such as construction, real estate, decentralised finance and aerospace.