Partner Marketing Lead, Affirm
$102-155k
Salary dependent on location. + Equity awards
POS installment loans
Be an early applicant
POS installment loans
1001+ employees
Be an early applicant
$102-155k
Salary dependent on location. + Equity awards
1001+ employees
Company mission
To deliver honest and transparent financial products that improve users' lives.
Role
Who you are
- You should feel comfortable working across several different industries including home, fitness, electronics, fashion, and omnichannel retail
- You’re a strategic marketer who’s eager to navigate complex challenges and are equipped to build strong, long-term relationships with marketing counterparts
- At least 6+ years in Partner, Brand, Integrated, or Product Marketing experience
- Experience working with partners to co-develop plans and launch marketing programs across multiple media channels
- Analytical thinking and data oriented. Focus on performance metrics to build high performing campaigns that deliver results
- Excellent interpersonal and communication skills to work effectively cross-functionally
- Ability to influence teams and individuals as well as effectively leverage and utilize resources and relationships for optimal results
- Motivated self-starter always looking to share acquired knowledge with others
- Experience working with online retail, merchandising, and customer acquisition
- Understanding of cross-media strategy, planning and measurement
- Experience writing creative briefs, testing creative and adapting based on insights
- Background using both brand marketing and performance analytics to continuously optimize
- Expertise in both online and in-store retail marketing
- Understand the media landscape with paid media experience preferred
- Experience marketing across North America, particularly US and Canada, preferred
- Experience in the home, fitness, consumer electronics, and fashion industries a plus
What the job involves
- Affirm is seeking a dynamic and passionate Partner Marketing Lead to drive co-marketing initiatives in partnership with our valued merchant partners across North America
- You will execute strategic cross-channel marketing campaigns that align with our shared marketing goals and objectives
- You'll work closely with external and internal cross-functional teams including Client Success, Sales, Communications, Brand and Creative, Product Marketing, and Legal and Compliance to ideate, plan, and deliver impactful campaigns aimed at driving GMV (gross merchandise volume), brand awareness, new user acquisition, and lifetime value
- Support development and lead execution on a wide range of full-funnel co-marketing campaigns across verticals and marketing channels. From go-to-market plans to monthly strategy planning, this role will work with cross-functional leaders internally and externally
- Nurture marketing relationships with a select set of merchant partners, leading marketing strategy, planning, and execution of campaigns to drive growth for Affim and partners
- Partner with cross-functional internal teams to drive process efficiencies and share learnings to inform future-state
- Manage inbound RFP requests, supporting the development of dedicated marketing plans and providing expertise for prospective partners
- Help identify campaign targets driven by business goals focused on acquisition, engagement and loan origination
- Work closely with the Brand & Creative team and external agencies to create and develop campaign creative and content assets
- Support business critical processes such as maintaining the partner marketing budget, comprehensive co-marketing calendar, compliance submissions and more
- Leverage industry knowledge and research to develop vertical-specific marketing strategies and plans that drive business goals
- Manage merchant selection process cross-functionally to support integrated marketing moments and campaigns
Our take
Affirm offers point-of-sale loans to consumers, working with merchants like Shopify, KAYAK, and Walmart. Buy now, pay later transactions have grown in popularity in recent years, and this business is tapping into the market with a totally different approach to credit - by delivering the Affirm card, the first US debit card with the option to pay-over-time.
Boating over 15 million customers and 245,000+ merchants, the company offers flexible payback options, ranging from 3 to 36 months. The interest rates run between 0% and 30%, so, while they are not necessarily the cheapest option, Affirm prides itself on having no fees for late payments, no hidden charges, and total transparency about what people will pay before they take out a loan.
Affirm collects payments from the customers and pays the merchants directly, shouldering the risk itself. The company has boosted its market share, expanding its availability beyond the US to include most of Canada, and continues to launch new features and create new partnerships towards bettering its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2020
$500m
SERIES G
Apr 2019
$300m
SERIES F
Total funding: $1.1bn
Company benefits
- Spending wallets
- Supportive communities
- Remote-first workforce
- Generous time off
- Health benefits
- Mental healthcare
- Birth and non-birth parents get 18 weeks’ paid leave. Plus, a 4-week return-to-work transition program, at full base pay
- We have a simple, flexible, and transparent remote-first compensation structure so you can make the best decisions for yourself and your family
- We offer 24 company-wide paid days off—which help our teams collectively pause to recharge
- Learning & development
Company HQ
Chinatown, San Francisco, CA
Leadership
Max Levchin
(CEO)Has founded/co-founded numerous companies, holding various executive positions at each, including Paypal, Slide, Glow, HVF Labs, and SciFi VC. Also worked at large brands including Google, Yelp, Yahoo, and Evernote.
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