Senior SEO Manager, Motorway
1-2 days a week in office
Car marketplace
Be an early applicant
Car marketplace
201-500 employees
Be an early applicant
1-2 days a week in office
201-500 employees
Company mission
To build a better car market for everyone, harnessing the power of technology to deliver an amazing experience.
Role
Who you are
- Proven experience in SEO with a good understanding of best practices for on-page, off-page (link building and other ranking signals), and all on-site technical aspects
- Experience driving innovative approaches and initiatives in SEO strategies and tactics
- Target-oriented and experienced in driving and being accountable to performance improvements
- Proficiency and familiarity with relevant SEO tools (e.g. SEMRush, AhRefs and SEOWind) and Google analytics platforms like Google Trends and Search Console
- Understanding of modern front-end markup, schema and coding best practice for SEO (eg across HTML, Javascript, and CSS) and other factors impacting site quality metrics
- Strong presentation skills with the ability to deliver strategic roadmaps to senior stakeholders
- Effective project management and experience working with many stakeholders to deliver strategy
- Technical SEO expertise, especially within an agile team environment, with the ability to brief technical requirements
- Strong experience working with internal and external content teams and conducting content gap analysis to create SEO-optimised briefs
- Good knowledge of the latest SEO developments, AI usage in SEO, and algorithmic changes
- Excellent problem-solving skills - an inquisitive mind
- Good time management and prioritisation skills
- Excellent communication with technical and non-technical stakeholders
- Ability to optimally work on multiple projects at once
- Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritising customer needs
What the job involves
- Motorway is looking for a Senior SEO Manager
- You will be in charge of implementing a best-in-class SEO strategy across technical and content
- You will lead a team and manage a team of freelancers to craft an SEO strategy
- In this role, you will work to craft our content strategy, identify technical SEO practices, and implement them across our website
- You will be up to date with the latest SEO news and updates
- Reporting to the Growth Director, you will manage initiatives that drive business growth from demand to sales
- You’ll develop strategies based on customer insights and market data, lead large-scale SEO initiatives, and ensure the seamless delivery of complex programs
- This highly cross-functional role requires close collaboration with marketing teams and stakeholders, including Performance, Comms, Brand Marketing, Creative, Product, Data Analytics, and Engineering,
- This is a unique opportunity to join an exceptional team in a fast-paced and rewarding environment that is transforming the used-car market
- Develop and execute SEO & content strategy designed to increase revenue, traffic, and rankings
- Conduct regular competitor analysis to identify opportunities and optimise strategies
- Ownership of ranking position & organic traffic for your vertical: monitoring positions and coming up with action plans to mitigate drops or capitalise on updates
- In partnership with Product & Engineering, build improvement & implementation plans for SEO page templates; optimise and refine site architecture and internal linking structure; plan scalable content production strategies
- Monitor Google updates and algorithm changes and update SEO guides and initiatives
- Find opportunities to continually test and iterate on landing page templates, modules and content to improve both user experience performance (e.g. CTR, rankings)
- Closely monitor the traffic and revenue performance of content by carrying out monthly audits
- Analyse data around ranking, visibility, traffic, and conversions closely to proactively identify relevant trends and improve growth opportunities
- Manage and maintain processes, including internal linking and tech / product-led SEO, in partnership with Product and engineering to proactively improve them
- Help to create SEO content plans for key marketing campaigns and key seasonal moments
- Support with the internal link-building strategy for content
- Work closely with the Product, Engineering & Analytics teams to ensure the best results for key projects - setting clear briefs and requirements, testing schedules and delivering post-implementation analysis back to the wider team and business
- Manage a team consisting of an SEO executive and freelancers
- Be accountable for projects and tracking, monitoring and reporting of progress and results
Salary benchmarks
Our take
Like many industries, the second-hand car market has undergone significant transformation, with more and more dealers and car owners looking to buy and sell cars online. Motorway is one of a handful of online car marketplaces that are capitalising on this trend.
Motorway differentiates itself from traditional e-commerce and brick and mortar stores because it’s a marketplace, rather than an inventory. This allows for improved speed and verification. Owners sell their cars 100% online in as little as 24 hours with free car collection, while Motorway also supports car dealerships with a new channel for acquisition of used car stock.
Since being founded in 2017, Motorway has grown rapidly, achieving unicorn status in 2021. It is planning on putting this capital to use expanding both geographically and internally, adding more features to its already well-reviewed product. One such feature is its ULEZ checker, which allows car buyers to assess the environmental compliance of vehicles.
The biggest challenge Motorway faces is competing with other well-funded competitors jumping on this trend, such as Auto1 and Cazoo, as well as established companies like Webuyanycar.com. However, online penetration in the £480 billion British and EU used car market is minimal - suggesting that there is enough market to share amongst Motorway and its competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
34% female employees
28% employee growth in 12 months
Company
Employee endorsements
Challenging work
"We push boundaries all the time, some people think we're an automotive company, but we're a tech company and think like one. So that includes using..."
Funding (last 2 of 4 rounds)
Nov 2021
$190m
SERIES C
Jun 2021
$60.8m
SERIES B
Total funding: $268.3m
Company benefits
- Many of our roles include significant stock options, so you can share in Motorway’s growth and future success
- Our friendly team meet up regularly for lunches and after-work drinks, plus we hold larger events at least twice a year
- Many of our roles include flexibility to work from home regularly, or fully remote for some of the year
- Many roles allow you to choose a schedule that works for you around your core hours
- Your health is your wealth! We take our health and well-being seriously with comprehensive BUPA health insurance offered to every team member, regardless of seniority
- You will have a personal learning and development budget to spend on a wide range of books, courses and conferences. We also include subscriptions to services like Headspace and Audible
- Lease a brand new electric car through your gross salary saving up to 40% on the retail cost
- Purchase a bicycle, accessories and safety equipment through your gross salary, so that you can save on the cost of a new bike & accessories
- Juggling parenting and work is challenging. We want to support you as best we can at this important time for you and your family
- Our pension provider is NEST, through whom you have a choice of funds that you can align with your faith, beliefs and attitudes to risk
Company values
- Create new roads - Changing things for the better through innovation
- Take the wheel - Being accountable and facing hard challenges head-on
- Be humble - Leaving egos at the door — we succeed as one
- Pedal to the metal - We move fast and act decisively
- 5-star comes as standard - Experiences that delight, excellence as standard
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Tom Leathes
(CEO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Harry Jones
(CPO)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
Alex Buttle
(Co-Founder & VP Growth)Alex, Tom and Harry are serial founders. Together they founded LoanCube (Exited to AOL), Official Space (Exited to Office Broker) and Top10 (Exited to uSwitch).
People progressing
Steve joined Motorway back in October 2018 as a Senior Product Manager, and in his 3+ years at Motorway he has risen through the ranks to Lead PM, Head of Product, and is now a Product Director.
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