Marketing Manager, Magnite
AdTech
Equity and Employee Stock Purchase Plan available
M/F remote, T/W/TH in-office
Sell-side omnichannel advertisement platform
Open for applications
Sell-side omnichannel advertisement platform
501-1000 employees
Open for applications
Equity and Employee Stock Purchase Plan available
M/F remote, T/W/TH in-office
501-1000 employees
Company mission
Magnite's mission is to help the world’s leading advertisement agencies and brands reach millions of consumers efficiently and safely through its omnichannel sell-side advertisement platform.
Role
Who you are
- For this role, we are looking for an all-rounder who is confident in owning and driving initiatives in partnership with our in-market sales teams
- A minimum of 6 years experience in Adtech, B2B technology or Media industry marketing experience preferred
- Experience delivering B2B marketing campaigns using multiple channels across the marketing mix
- The ability to demonstrate creativity in ideating, producing and executing campaigns that engage, inform and inspire our audiences across various platforms (e.g. blogs, video, research, etc.)
- Experience with end-to-end event projects and stakeholder management, with autonomy to run independent assignments
- Excellent written and verbal communication, with an aptitude for storytelling that enhances presentations internally and externally
- An ability to manage multiple priorities with a strong eye for detail and organisation
- A client facing and overall customer-oriented approach to business
- Strong knowledge of G Suite, MS Office and marketing tools, ideally Canva, Marketo and Salesforce
- The willingness to travel, primarily within EMEA
What the job involves
- Magnite is looking for an experienced candidate to plan and implement Magnite’s marketing activities across Europe, with a global lens that collaborates with our JAPAC and Americas teams
- You will work across various activities, including content, sales enablement, events and much more
- Work across a range of marketing channels as they relate to continental Europe, including, but not limited to:
- Branding: Leveraging a range of tactics (paid and non-paid) to raise brand awareness for Magnite across the industry and further develop the corporate company narrative
- Event Management: Managing the logistics, programming and execution of a few local flagship events (digital and in-person) together with trade sponsorships and free speaking engagements
- Content Marketing: Leverage storytelling to build out content that fuels business objectives on a pan-regional and local level. Working on anything from video scripts to case studies and articles
- Sales Enablement: Working closely with all internal stakeholders and local sales teams to develop and deliver relevant sales collateral including sales decks, event decks, one sheeters and Q&A’s
- Digital Marketing: Using marketing automation tools such as Marketo to drive digital marketing communications across the region including local newsletters, event invitations, legal comms, product-focused updates and other ad hoc email communication as needed
- Partner Marketing: Developing ad hoc partner marketing activities with carefully selected key customers, including but not limited to, event opportunities, virtual webinars, case studies and Q&A sessions
- Trade Bodies: Manage the relationship and ensure Magnite supports and features in all relevant activities
- Assess existing global marketing assets and work to efficiently implement locally to support regional business objectives whilst laddering up to the corporate mission
- Support the marketing strategy for the company vision, product launches, and other external brand activities
- Collaborate with stakeholders, product, global marketing team and local customers to develop marketing tactics and outputs relevant to our top markets including the UK, Germany, France, Italy, Spain and the Nordics
- Analyse results and oversee ROI to ensure that learning is integrated into current and future strategies
- Ensure all marketing initiatives are delivered promptly and within budget, processing all invoices and vendor contracts relating to marketing projects
- Work closely with the Corporate Communications team to translate the Magnite story into external communications opportunities for the continental European markets including press releases, awards, stakeholder interviews, bylines and more
- Work closely with the Global Research team to ensure the International markets and business opportunities are fully represented within all projects
Salary benchmarks
Our take
Due to the rise in mobile and smart devices in recent years, the way in which advertisement publishers must format their ads is changing. A key example of this is TV, advertisements that present immediate calls to action within a Connected TV user interface, but publishing ads in such a format is currently inaccessible to most publishers.
Magnite provides a sell-side omnichannel advertisement platform for publishers, focused on facilitating the selling of advertising on all formats including CTV, mobile, desktop, and audio. In addition to facilitating the buying and selling of omnichannel ads, the company also provides a real-time ad performance dashboard, data protection and compliance tools, and insights into buying and selling patterns.
Whilst other omnichannel advertisement platforms present significant competition to the company, Magnite stands out by providing an end-to-end marketplace for the buying, selling, management, and analysis of ads. Furthermore, by focussing its efforts on cutting-edge formats such as CTV, the company shows great potential to futureproof itself within the advertisement industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Equity and Employee Stock Purchase Plan
- Pension and Retirement Savings Plan in Several Countries
- Comprehensive Healthcare Benefits for You and Your Family
- Generous Time Off, Holiday Breaks and Summer Fridays
- Family-Focused Leave Benefits
- Cell Phone Subsidy
- Performance Management, and Investment in Diversity Initiatives
- Bonusly Peer-to-Peer Recognition Program, Turning Recognition into Tangible Perks and Magnite Swag
- Community Service Events
- Wellness Coach—Meditate and Recharge with an Unlimited User Account for You and a Plus One
Company values
- See the Big Picture - Every journey starts with how you frame it, and in a complex world, it can be tempting to fall back on familiar perspectives and habits. At Magnite, we break this pattern by stepping back to view not just the challenge in front of us, but the situation or system that surrounds it. Seeing the Big Picture isn’t about overanalysis, it’s about striking a balance between context and speed to make our work more strategic and impactful
- Raise the Bar - We’re passionate about what we do, and every day we strive for greatness. At Magnite, greatness isn’t about achieving perfection, it’s about doing better today than we did yesterday. Aspiring to beat our own expectations (as well as others’) is what keeps us growing as people, as professionals, and as a business
- Empower Others - Magnite doesn’t own inventory, and we don’t buy or sell ads. We empower our clients with tools and expertise so they can do these things. In other words, we succeed by helping others succeed. Empowering Others is also how we win inside the company. As Magnites, we look for opportunities to uplift one another because there’s nothing we can’t do better and faster as a team
- Own the Results - Whether we succeed, fail, or land somewhere in between, we stand by our work. That means giving credit where credit is due, taking responsibility for things that could have gone better, and putting our egos aside to absorb constructive feedback. This is how we convert experiences to learnings, and how we Raise the Bar the next time around
Company HQ
Westchester, Los Angeles, CA
Articles
Leadership
Michael Barrett
(CEO)Experience as CEO of Rubicon Project from 2017 to 2020. President and Founder of Ichabod Farm Ventures LLC since 2012.
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