Content Strategist, Homebase

• Experience - 4+ years of experience in content marketing, with tales to tell of SEO writing, keyword research, and revenue-accountable traffic growth
• Creativity - You have strong writing and editing skills, and you need to push organic execution beyond just “SEO content”
• Organization - You’re obsessed with project and resource management, focusing on agility over depth of process, and have experience managing Asana or a similar tool
• SEO Know-How - Deep familiarity with SEO tools (e.g., Google Search Console, Ahrefs, SurferSEO) to develop data-driven strategies and measure performance
• Curiosity - You’re not scared of the post-AI future, and have a keen interest in both leveraging and ranking for AI systems–without sacrificing the human reading experience
• Small Business Love - You earnestly love the small business community, and believe adding your touch to our content will actually make their lives better
• Collaboration - You’ll make the most of relationships across sales, support, CRO, SEO, product marketing and analytics to get sh** done in a way that’s valuable inside and outside the content team

Desirable

• We’re looking for a Content Strategist, Organic to unlock rapid traffic growth, capture prospect emails en masse, improve content conversion rates across our website, and provide top-tier content experiences to the small business owners we serve
• Reporting to the Content Marketing Lead, this role is for you if you love to blend right-brain creative vision with a left-brain obsession with trackable results–and if you want to reimagine what high-value content programs look like in a post-AI world
• Researching, pitching, and managing a quarterly strategic content calendar based on product roadmap, existing successes, customer insights, refresh opportunities, and company objectives
• Managing high-velocity content production (blogs, checklists, etc.) across a team of whip-smart writers, editors, and agencies without sacrificing quality
• Centering the customer by introducing customer interviews, testimonials, and value adds to existing content in partnership with our product marketing and brand teams
• Measuring performance at all funnel stages, from impression to click to download to sign up to MRR, so you’re hyper-aware of our content program’s impact
• Getting more from less by working with the CRO team to unlock content-driven sign up growth; the SEO team to ensure everything we publish hits every technical requirement; and our design resources to optimize existing content with rankable images
• Constantly developing your freelancers by treating them as members of our team, and ensuring we’re hitting goals while developing our resource pool–leading to even stronger results

• What to Expect During the Interview Process:
• Meet the Talent Acquisition team
• Meet the Hiring Manager
• Participate in a Technical Interview
• Meet the Leadership team
• Professional Reference Checks
• Background Check + Offer Stage
• Welcome to the team, Homie💜🎉