+ A stake in the company
Provides ride-hailing and last-mile delivery services
Job no longer available
Provides ride-hailing and last-mile delivery services
1001+ employees
Job no longer available
+ A stake in the company
1001+ employees
Creating a marketplace to bring people what they need while infusing social values.
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Creating a marketplace to bring people what they need while infusing social values.
Most people in French-speaking Africa are unbanked due to a lack of trust in incumbents and inefficient banking solutions. Yassirโs founders felt that providing on-demand services โ which solves essential needs and, more importantly, builds trust to then provide payment services โ was the catalyst to enable financial inclusion in the region.
The company started with ride-hailing services and progressed to offer last-mile delivery services, creating a multi-sided marketplace that brings drivers, couriers, merchants, suppliers, and wholesalers to individual users on one platform. With 3 out of 5 on-demand transactions in Algeria now made via Yassir, it's eyeing payment services next to truly build a super app.
The companyโs Series B funding of $150 million in 2022 is supercharging its growth and development of new services in the existing markets. Further, Yassirโs leadership has its sights set on West Africa and the Middle East and will expand its engineering and product team across its multi-continental offices.
The company is battling two major challenges: competition and bureaucracy. It's no secret that Uber is a dangerous competitor to go up against, though Yassir intends to improve on the failings of Uber subsidiary Careem in several intended marketplaces. Moreover, each of the countries Yassir is expanding into has a unique regulatory environment that must be navigated. So far, Yassir hasnโt shown any signs that these issues are slowing it down.
Freddie
Company Specialist at Welcome to the Jungle
Noureddine Tayebi
(CEO)After earning a Ph.D. at Stanford, Noureddine spent most of his professional life in Silicon Valley working at various companies including Intel and InSense. They came back to Algeria in 2017 to found Yassir.
Software Engineering
Operations & Strategy