Social & Content Manager, Upway
Reconditioned e-bike marketplace
Open for applications
Reconditioned e-bike marketplace
101-200 employees
Open for applications
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- Experience: 1–2 years in content creation, copywriting, or a related role with strong knowledge of social media platforms and current trends
- Writing Skills: Passionate storyteller with excellent writing and editing skills in German
- Creativity: Skilled in designing engaging visual content using tools like Figma or Canva, with basic video editing as a plus
- Email Marketing: Experienced with platforms such as Mailchimp or Klaviyo
- Work Style: Self-motivated and eager to thrive in a fast-paced startup environment
- Interest: A genuine passion for bicycles and e-bikes is a significant advantage
What the job involves
- Social Media Management: Plan and schedule engaging posts across Instagram, Facebook, and TikTok, build community interaction, and optimize content using trends and performance data
- CRM & Email Marketing: Create compelling email campaigns that boost engagement and retention, with eye-catching templates and ongoing performance analysis
- SEO Optimization: Optimize website and blog content to improve search rankings and drive organic traffic, working closely with SEO specialists
- Campaign & Website Activation: Execute creative, on-brand marketing campaigns and support website enhancements that improve user experience and engagement
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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