Director of Performance Marketing, Hippo Insurance
$175-275k
+ Equity. Salary applicable to SF Bay Area only
Digital home-insurance provider
Be an early applicant
Digital home-insurance provider
501-1000 employees
Be an early applicant
$175-275k
+ Equity. Salary applicable to SF Bay Area only
501-1000 employees
Company mission
To change how people think about home care and home insurance.
Role
Who you are
- The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgement decisions at rapid pace
- Team player who enjoys helping and developing others
- Strong analytical skills and a knack for working with data to uncover insights that will guide our customer experience
- Strong cross-functional communicator with the ability to lead across an organization
- Enthusiastic about working for a mission-driven brand
- Believe in true partnership and collaboration throughout an organization
- 8+ years of experience in growth marketing across various channels (Google Ads, Meta Ads experience a must), with at least 3-4 years of experience hiring and managing a team
- Effective at reporting up and down
- Ability to hold your own in planning discussions with engineering and product teams
- Ability to navigate ambiguity and manage competing and changing goals and priorities
- Demonstrated ability to work with large data sets, understand key business drivers and translate insights into actionable and successful strategies and outcomes
- Experience with paid growth channels, attribution modeling and data analysis
- Excellent communication, project, and time management, writing and presentation skills with the ability to confidently interact with executives
- Expert knowledge of Google Ads, Meta ads is a must. Experience with SEO, Salesforce, SQL, and reporting tools (Tableau) is a plus
- Works well with product, engineering, sales, and broader marketing functions
- Focused project manager that can clearly define and communicate prioritization to multiple audiences
- Deep expertise in developing campaign-level attribution, and tracking data to identify trends and tell a broader story
- Effective research and problem-solving skills
What the job involves
- Reporting to: Chief Marketing Officer
- We are seeking an experienced Director of Performance Marketing to join our team, reporting to our Chief Marketing Officer. This role will be the strategic lead of our Performance Marketing practice area responsible for driving growth initiatives across existing & new acquisition channels
- As a leader on the marketing team, this individual will build and lead a team of Performance Marketing experts to execute a data-driven growth plan that effectively engages Hippo’s target audience. This role requires close collaboration with cross-functional teams, including product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention
- Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, SEO, Affiliates, etc. – with the ability to be hands on when needed. B2B experience is an advantage and analysts internally, and agencies externally to drive goals
- Relentlessly test to identify new growth channels
- Own D2C revenue, earned premium & CAC metrics. Analyze performance and growth and metrics across the funnel
- Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels
- Develop a data-driven plan, setting and reporting on full-funnel KPIs (alongside analytics team) to support business goals and priorities
- Work with ad tech & analytics teams to automate reporting and campaign management/optimization tactics
- Steer and continue to support ongoing data infrastructure work to support the needs of Performance Marketing & sales teams
- Develop strong relationships with product, customer experience, tech, external partners, and sales leaders
- Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
- Be an important voice for the Marketing team and partner to the CMO, understanding how to hit revenue goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a broad cross-functional group to execute
Our take
Hippo Insurance is a disrupter brand in the insurance market, using technology to change the way home insurance is managed. Based on smart home monitoring systems, clients can monitor the security of their homes and fix minor issues that may turn into larger ones later down the line.
Part of the new 'insurtech' revolution, Hippo Insurance brings a modern way of thinking to the somewhat outdated insurance market. Headquartered in Palo Alto, Hippo is technology-first and AI-driven. Its policies and services are currently available to 80% of US homeowners across 37 states.
The multi-unicorn company has garnered interest from established insurers and home-building companies eager to ride the insurtech wave. However, following a completed business combination with Reinvent Technology Partners Z in 2021, 83% of the latter's raised capital was withdrawn from Hippo. Though it still began trading at a value of $5 billion that year, Hippo's dramatic change of fortunes with Reinvent exemplifies how unpredictable the insurtech market can be, even for major players.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$350m
CONVERTIBLE
Jul 2020
$150m
SERIES E
Total funding: $709m
Company benefits
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
Company HQ
University South, Palo Alto, CA
Leadership
Assaf Wand
(Executive Chairman)Obtained an MBA from the University of Chicago. Was a Senior Associate at McKinsey. Founded Sabi in 2009, and co-founded Hippo in 2015.
Eyal Navon
(CTO)Eyal has a background in Software Engineering with the Israel Defence Forces and various startups. They then founded a Software Design Studio and a Software Consultancy before co-founding Hippo.
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