Integrated Marketing Campaigns Manager, EventMobi
CA$80-110k
+ Stock Options
More information about location
Event technology and services platform
Open for applications
Event technology and services platform
21-100 employees
Open for applications
CA$80-110k
+ Stock Options
More information about location
21-100 employees
Company mission
EventMobi's mission is to help their customers create incredible event experiences.
Role
Who you are
- Your mastery of storytelling, brand strategy, messaging, and understanding how to package the content for the right channel and buyer journey stage will be pivotal to driving awareness, leads, engagement, and conversions
- Not Your First Rodeo: 3-7 years of experience in creating and managing integrated campaigns across the buying journey. Comfortable performing ICP research to help craft messages that resonate and convert
- Strategy Development: Proven success in creating a unified cross-channel strategy to support brand awareness and business objectives, and experience partnering with Demand Gen to hit lead generation, conversion, and retention targets
- Email Expert: Skilled at creating high-performing email marketing programs from product launches and nurture emails to event invites and outbound sequences. Experienced working with graphic designers, setting up email campaigns, augmenting data, segmenting audiences, and analyzing performance metrics
- Operational Excellence: HubSpot power user, proficient with list management, workflow creation, and reporting. Familiarity with Google Analytics, WordPress, or other CMS. Familiarity with data enrichment tools (Clay, Zoominfo, RocketReach)
- Collaborative Mindset: You embrace partnerships with sales, marketing associates, customers, and industry influencers, to ensure holistic campaigns that resonate
What the job involves
- As our Integrated Campaign Manager, you’ll craft and execute captivating and transformative marketing campaigns that resonate deeply with our audience at every stage of their journey
- You will help us forge stronger connections that create brand love, awareness, and ultimately leads that convert to customers, and customers that become fans
- Orchestrate Multi-Channel Campaigns: Create comprehensive marketing campaigns that integrate various communication channels to present a unified brand message that helps attract and convert leads, and engages customers
- Develop Marketing Funnels that Convert: Analyze and create need/pain and product funnels that embody brand voice, relevant and valuable to the right buyer segment. Guide content creators in producing high-quality assets tailored for different stages of the customer journey with a focus on conversion
- Create High Quality and Value-Driven Campaigns: Monitor market trends, competitor marketing activities, and industry benchmarks to keep campaigns relevant and innovative. Gather customer insights to refine targeting and messaging for better engagement. Focus on storytelling that connects with different customer personas throughout their journey
- Manage Marketing Operations & Reports: Create dashboards, emails, and landing pages, and manage campaign automation and segmentation. Manage the marketing calendar and effectively communicate deadlines, campaign schedules, goals, progress, and results to internal stakeholders
- KPIs To Measure Your Success: TOFU Traffic, asset CTR, Conversion to MQL/Opp/Won, Customer Engagement, Share of Voice and Sentiment, Brand Preference
Our take
Event management platform EventMobi has been in the game for a while and has accrued a highly competitive range of features. The SaaS platform includes analytics, networking tools, hybrid streaming and live translation options, and professional services like event production and management.
The streaming and live video translation tools have proven especially useful with the pivot to virtual events that's occurred over recent years. This led to a flurry of startups catering to virtual/hybrid events, but EventMobi’s breadth of services gives the company a strong edge over its competitor's relatively less substantial offerings. The company is consistently evolving, too, which will continue to prove a savvy and lucrative approach as the world of professional events develops.
EventMobi has netted strong custom for its award-winning services too, with millions of users and clients including Visa, Yale, and the Canadian Medical Association. With this substantial base and an ever-growing tool suite including innovative new features like gamification, it is on firm ground to continue as a leading market player.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Company benefits
- Remote-first work environment and waterfront office in downtown Toronto
- Regular events with your team and others to keep you connected
- Flexible health, dental and vision care that caters to your individual health needs
- Ample opportunities for training and development for your professional growth
Company values
- Honesty. We are forthright with one another. It is this approach that allows us to collaborate and build world class products. It might not be easy but it builds trust and creates strong bonds within the team
- Empathy. We always put ourselves in other people’s shoes, whether it’s one of our teammates, a customer or anyone else we deal with. Seeing and feeling things from someone else’s point of view is important to us
- Unexpected Value. Going above and beyond what is expected is the norm here. We’re always looking for ways to do things better and faster particularly when the outcome is helping and providing value to others
- Curiosity. If we were cats we’d be in trouble. We love to explore new ideas, technologies and approaches. Do we fail sometimes? Sure. But as someone once said…you miss 100% of the shots you don’t take
- Fun. We are a committed and hard working team which is only made possible by how much fun we’re able to have together. We laugh, play, compete and relax together often
Company HQ
Central Waterfront, Toronto, ON
Articles
Leadership
Bob Vaez
(CEO)Previously founded BabelTech Electronics, before moving on to hold various Product Engineer roles at AMD and Nvidia.
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