Marketing Operations Specialist, Uplight

• You can pivot from one task to the next in order to meet aggressive deadlines and juggle the demands of multiple clients
• You are great at prioritizing your to-do list based on level of importance
• You have strong attention to detail
• You’re committed to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices
• You enjoy following (and improving!) operational processes
• You are an active communicator who can keep internal team members informed of new developments and contribute behind the scenes to client satisfaction
• You are a go-getter. You take responsibility and run with it
• You love to take on new challenges and are not afraid to teach yourself new things
• You work well in fast paced environments, where you may need to think quickly on your toes and be flexible to change

Desirable

• Our Consumer Marketing Team is seeking a Marketing Operations Specialist to join our team and help us achieve our ambitious goals for our business and the planet
• Marketplace site and marketing campaign configuration through to deployment, review and approvals management, data management, and multi-step quality assurance
• You will work as a member of our Agile marketing team to deliver day-to-day marketing operations for our Marketplaces, increase on-site conversions and execute highly targeted marketing campaigns with an emphasis on email marketing
• In this role you’ll use your extreme attention to detail and your technical aptitude to build and deploy flawless campaigns to utility customers across a number of different accounts
• Conduct accurate and timely marketing operations tasks including configuration, utility brand customization, quality assurance testing, data/list management, and deployment of website content, marketing campaigns, and post-purchase messaging
• Support and own utility marketing client relationships in partnership with Uplight Account Managers to drive utility client and Uplight goals, which may require innovative thinking and process changes
• Manage and track utility approvals for new products, promotional participation and marketing content
• Support planning, operations and Marketplace site updates for sales and promotions
• Submit tickets on an as-needed basis via Uplight’s internal ticketing system for Marketplace changes and internal team requests
• Opportunity to support new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud
• Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy. Support utility-specific list transfers and opt-out management
• Deploy and analyze A/B and/or multivariate testing of different email content strategies
• Collaborate with internal team members from Marketing, E-commerce, Account Management and Customer Care teams on projects and issues
• Opportunity to support productized content for asset variations during high volume peak times, or as needed