Senior Account-Based Marketing Manager, League
$119.4-135k
+ Bonus + Equity
Consumer experience platform for healthcare
Be an early applicant
Consumer experience platform for healthcare
501-1000 employees
Be an early applicant
$119.4-135k
+ Bonus + Equity
501-1000 employees
Company mission
To power next-generation healthcare experiences with a platform built to enable CX transformation.
Role
Who you are
- Minimum of 8 years of experience leading and executing B2B account-based marketing strategies and integrated, cross-functional programs that drive measurable pipeline and revenue impact
- Strategic thinker with creativity, curiosity, and a data-driven mindset — paired with exceptional attention to detail in execution
- Able to connect the dots between product solutions, value proposition, and customer pain points — and translate that into briefs and strategies that resonate
- Learning mindset — excited to build something new, experiment, and continuously improve how ABX is executed based on results and insights
- Skilled in developing account research, insights, and segmentation strategies that inform targeted engagement
- Excellent communicator and collaborator — able to influence stakeholders and present results clearly to leadership
- Highly organized project manager who thrives in a fast-paced, multi-stakeholder environment
- Strong working knowledge of Demandbase or similar ABM platforms — able to uncover account insights, activate intent signals, and use data to inform programs
- Experience using email marketing platforms and CRMs to deploy and report on ABX campaigns is a plus
- Familiarity with the healthcare market — and experience marketing into either the private or public sector — is a strong plus
- We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you
What the job involves
- As a Senior Account-Based Marketing Manager, you will lead Account-Based Experience (ABX) for League's key priority market— driving engagement, pipeline, and revenue growth across our priority accounts in the region
- Reporting to the AVP, Account-Based Experience and Strategy, you'll own ABX strategy and execution for your market
- You'll partner closely with our growth organization to deeply understand market needs and priority accounts, and translate those insights into account-based strategies and multi-touch ABX programs that engage and progress accounts across email, paid, direct mail, events, BD-led outreach, and more
- You'll build the playbook for how we go to market in the region
- This role blends strategic thinking, account and market insight, and operational excellence
- You'll align sales, business development, and marketing around shared goals, and ensure flawless execution from strategy through reporting
- Own the ABX strategy for your market — developing the approach across key account tiers (1:1, 1:few, 1:many), aligning internal teams, and orchestrating plays from strategy through execution
- Partner with Demand Gen, Content, Product Marketing, Sales, and BD teams to build integrated ABX motions that connect content, digital, direct mail, events, and sales outreach into cohesive account experiences
- Work with Sales and BD to identify target accounts, understand business priorities, and co-develop personalized engagement strategies
- Develop detailed ABX campaign briefs and plays that articulate strategic focus, audience insights, core messaging direction, key tactics, and success metrics
- Leverage Demandbase, seller input, and market insights to uncover engagement trends, buying signals, and account priorities — then share those insights with Sales and BD to coordinate how each function activates against your plays
- Collaborate with Demand Gen and Content teams to ensure copy, creative, and long-form content align with ABX briefs and reflect account or segment pain points, demonstrating how League solves them
- Work closely with Marketing Operations to ensure ABM tools, data, and integrations are optimized for performance, tracking, and reporting
- Monitor and measure ABX program performance, surfacing insights to drive continuous improvement
- Present ABX plans, progress, and impact to Marketing and Sales leadership
- Contribute to the evolution of League's ABX frameworks, playbooks, and best practices to scale success across the organization
- Compliance with Information Security Policies
- Ensure access management is performed in compliance with the employee's role and responsibilities
- Responsibility and accountability for executing League's policies and procedures within the department/ team
- Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Application process
- Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
- You should receive a confirmation email after submitting your application
- A recruiter (not a computer) reviews all applications at League
- If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring
- The final step is an offer, which we hope you will accept!
- Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring
Our take
Health benefits are a top requirement for anyone seeking a new job in the US today, but classic one-size-fits-all plans are no longer regarded fit for service. League's platform - for payers, providers, consumer health businesses, and employees - connects all benefits in one HIPAA-compliant place, to enable all bodies involved with health benefits to provide better customer healthcare experiences.
League is already one of the bigger players in the employee wellness space, having capitalised on the recently accepted correlation between employee health and productivity to secure huge clients like Uber, Shopify and Unilever. The company has seen significant investment, which will support the scaling of its platform-as-a-service offering. With more than 63 million contracted users, it is securing its position as the leading digital infrastructure for an integrated health ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$95m
SERIES C
Jul 2018
$47.1m
SERIES B
Total funding: $171.1m
Company benefits
- Flexible medical and dental plans
- 401(k) and RRSP matching programs
- Health, lifestyle, learning and family spending accounts
- Employee stock option program (ESOP)
- Generous leaves (including parental and sabbatical)
- Flexible time off
Company HQ
Entertainment District, Toronto, ON
Leadership
Michael Serbinis
(Founder & CEO)Founder of DocSpace and Kobo. Experience as CEO for Three Angels Capital and Board Director for Vector Insitute, among other prominent business leadership roles.
Share this job
View 11 more jobs at League