Growth Marketing Lead, Sardine
$160-200k
+ Equity
Fraud prevention & compliance infrastructure
Be an early applicant
Fraud prevention & compliance infrastructure
201-500 employees
Be an early applicant
$160-200k
+ Equity
201-500 employees
Company mission
To remove the friction and risks associated with high velocity money movement, from banks and cards through to digital wallets and crypto.
Role
Who you are
- 8+ years of experience in B2B demand generation or growth marketing
- Proven track record of driving measurable pipeline growth
- Strong experience managing ad campaigns and events
- Hands-on experience with marketing automation and CRM systems
- Comfortable working in a fast-moving startup with high ownership
What the job involves
- As Growth Marketing Lead, you will be responsible for the success of our demand generation programs and the pipeline they produce. You will own the strategy, execution, and performance of our ABM, paid media, email marketing, events, and marketing automation efforts
- Your role is to build these programs into best-in-class by scaling proven plays, raising the bar on the fundamentals (targeting, copy, creative, follow ups), and continuously running experiments to improve conversion rates, lower acquisition costs, and accelerate pipeline velocity
- Own the channel strategy and performance across ABM, paid search, paid social, email marketing, events, and content sponsorships
- Build and launch full-funnel campaigns in partnership with content, product marketing, and sales to target priority accounts and verticals
- Work with internal teams to identify new growth opportunities (use cases, verticals, personas) and translate them into actionable campaign plans
- Write and optimize copy for emails, landing pages, paid ads, and campaign assets
- Partner with the BDR team on list building, outbound sequences, and event outreach to break into target accounts and book more meetings
- Use AI tools to streamline research, campaign creation, personalization, testing, and reporting so the team can move faster without sacrificing quality
- Manage marketing ops, including audience segmentation, list creation, campaign tracking, performance dashboards, and workflow automation (e.g., nurtures, follow ups)
- Track campaign performance across the funnel and identify specific optimizations to improve conversion rates and return on ad spend
- Manage agency partners to ensure strong execution and clear performance reporting
Our take
Identity and payment fraud is one of the biggest dangers facing online businesses. Sardine is setting out to solve this problem by building the first zero-day fraud prevention technology.
Sardine's technology traces intrinsic behaviour patterns to identify so-called "bad actors" online, and detects fraudsters using machine-learned fraud scores and user behavior biometrics.
The company calls itself the world's first FaaS (Fraud Detection as a Service), and its solutions are already drawing business from next-gen crypto and financial service institutions. Onboarding these institutions and scaling its customer base at pace will ensure that Sardine maintains its frontrunner position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2025
$70m
SERIES C
Sep 2022
$51.5m
SERIES B
Total funding: $145.6m
Company benefits
- Generous equity compensation
- Work from anywhere: Remote-first Culture
- Unlimited paid time off and minimum 2 weeks/year of mandatory vacation
- 100% of health insurance, dental, and vision coverage for employees and 50% for dependents
- 4% matching in 401k
- Company-wide offsites, the last one was at Miami
- MacBook Pro delivered to your door
- One-time stipend to set up a home office — desk, monitors, etc
- Monthly meal stipend
- Annual fitness allowance
- Unlimited access to an expert financial advisory
Company HQ
SoMa, San Francisco, CA
Leadership
Soups Ranjan
(Co-Founder & CEO)Previously worked as Director of Data Science & Risk at Coinbase, and was Head of Crypto at Revolut.
Zahid Shaikh
(Co-Founder)Previously worked as a Senior Product Manager at both PayPal and Uber, and was Senior Product Owner at Revolut.
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