Marketing Operations Manager, Headspace Health

• This role requires you to be adaptable, flexible, and friendly to a growth mindset
• If you are someone who likes to get their hands dirty, dig into technical problems, and find creative solutions, we want to hear from you
• 4+ years experience in marketing or CRM operations, ideally focusing on technical execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You’re a strong project manager, and can manage multiple projects, priorities, and resources
• You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• You’re data-driven and able to report cleanly and accurately on marketing campaigns
• You’re skilled in designing, executing, and analyzing A/B tests and multivariate experiments that optimize marketing campaign performance
• You also have experience creating and executing cross-channel lifecycle marketing campaigns that drive signup, engagement, and conversion

Desirable

• We are a fast-paced environment, learning and evolving quickly, so we can provide the best support possible to our members
• Our culture is extremely supportive, passionate and committed
• We’re willing to go above and beyond to reach our goals, to step in and help each other out across all teams, and to give and receive feedback graciously
• The Marketing Operations Manager will help lead Braze operations, with a specific focus on the B2B2C business
• Reporting to the Senior Manager, Marketing Operations, the Marketing Operations Manager will work cross-functionally with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others, to create and deploy cross-channel marketing campaigns that drive enrollment and engagement
• Responsible for the creation and deployment of Braze marketing programs across email, modal, push, SMS, and landing pages; ensuring programs are targeting the right audience, are error-free, and able to report on the right KPIs
• Maintain our Braze instances, identify improvements, and interact directly with our Braze reps to ensure new features or improvements can be implemented
• Support Lifecycle strategic engagement initiatives – both in strategy, execution & driving the work end-to-end, such as developing and executing a strategic push notification plan to drive coaching engagement
• Monitor the performance of Braze campaigns, including tracking and reporting on key metrics such as click-through rates and conversion rates, and developing benchmarks for B2B business
• Supporting data functionality in Braze: Working cross-functionally to request attributes and events, maintaining existing segments and other data points; ensuring data is clean, accurate, and properly formatted
• Collaborate closely with Member Growth, Lifecycle, Product, Engineering, Client Success, Implementation, and others to ensure Braze campaigns are aligned with overall business goals and objectives and identify opportunities for improvement
• Responsible for ensuring that Braze campaigns comply with all relevant regulations and policies, including data privacy and security regulations
• Create and maintain documentation of marketing operations processes