Paid Search Specialist, Centerfield

• Bachelor's Degree
• 1-2+ years of prior experience creating, managing, and optimizing Paid Search campaigns
• Advanced Excel skills – ability to complete VLOOKUPs and Pivot Tables
• Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.)
• Basic understanding of marketing KPIs + search matrices such as CPC, CTR, CPA, and conversion rates
• Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing
• Excellent organizational skills and the ability to juggle multiple responsibilities at once
• An independent worker with strong time management and organization skills

Desirable

• Centerfield is looking for a talented Paid Search Specialist to join our team
• This person will work closely with our talented Media Buying team to learn best practices in managing Pay-Per-Click (PPC) campaigns
• You will handle the operations involved with launching and maintaining PPC campaigns including ad scheduling, tracking, and optimization
• Paid Search Specialists help support Centerfield’s Media Buyers on pre & post campaign related tasks
• You will be responsible for coordinating traffic, helping monitor the delivery of advertising campaigns, and support the department with campaign maintenance
• Help identify and resolve issues that negatively impact campaigns
• Bid management, account architecture, and day-to-day monitoring of campaign performance
• Conduct keyword research for optimization — add new keywords or eliminate underperforming keywords
• Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed
• Excellent organizational skills and the ability to juggle multiple responsibilities at once
• Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking
• Extract campaign data & generate reports that summarize campaign performance
• Create and interpret performance reports to provide actionable insights
• Help execute PPC campaigns; account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization

• Interviews will take place after resumes have been screened for minimum requirements