Channel Marketing Manager, Veeam
$103.3-147.5k
OTE
Salary applicable to US applicants only
Data backup & recovery platform
Be an early applicant
Data backup & recovery platform
1001+ employees
Be an early applicant
$103.3-147.5k
OTE
Salary applicable to US applicants only
1001+ employees
Company mission
To empower every organization to not just bounce back from a data outage or loss but bounce forward.
Role
Who you are
- This role requires a deep understanding of channel dynamics, partner relationships, and customer needs to create effective marketing programs that enhance brand visibility and support channel partners in achieving their sales goals
- 5+ years of experience in channel, partner, or field marketing within the B2B tech or SaaS industry
- Strong understanding of the Canadian IT channel landscape, including VARs, distributors, and alliances
- Proven experience running successful joint marketing programs that drive measurable pipeline
- Excellent project management, communication, and stakeholder engagement skills
- Comfortable working cross-functionally in a matrixed environment
- Experience using Salesforce, marketing automation (e.g., Marketo), and partner portals
- Bilingual (English/French) is an asset but not required
What the job involves
- As the Channel Marketing Manager – Canada, you will be responsible for planning, executing, and optimizing partner marketing programs that drive awareness, demand, and pipeline through our focus partner, and alliance ecosystem
- You will work closely with regional sales, partner account managers, and global marketing teams to localize initiatives and ensure they resonate with the Canadian market
- The Channel Marketing Manager will be responsible for developing and executing marketing strategies that drive growth and engagement across various distribution channels
- This role should work in lock step within the region with the Canada Director of Marketing understanding how the channel supports the Enterprise and Volume marketing plans and leveraging Alliance and channel MDF to support and expand the presence of the channel in Canada and drive pipeline and new business for Enterprise and Volume Segments
- You'll develop and execute quarterly partner marketing plans aligned with revenue goals and sales priorities
- Build and manage co-marketing programs with key partners, MSPs, distributors, and alliance partners
- Localize and amplify global campaigns to suit the Canadian market, ensuring cultural and regional relevance
- Collaborate with the field marketing, digital, and product marketing teams to create campaign assets, joint messaging, and enablement tools
- Track and report on campaign effectiveness and ROI, making data-driven recommendations for improvement
- Manage MDF (Marketing Development Funds) allocations and ensure compliance with program requirements
- Represent Canada in global channel marketing forums and share regional insights
Our take
The increasing reliance of businesses on data and the growing volume of data generated make organizations more vulnerable to cyberattacks. Veeam is a leading provider of backup, recovery, and data management solutions, focusing on simplifying backups for virtual machines, achieving any recovery objective, maximizing investments, and reducing management overhead.
Recently, Veeam has introduced over 30 product updates, including cloud-native solutions to protect data across AWS, Azure, and Google Cloud. The company currently safeguards data for over 400,000 customers worldwide, including over 80% of the Fortune 500 and 70% of the Global 2,000, with clients like Fujitsu, Siemens, and VW.
The acquisition by Insight Partners in 2020 enables Veeam to expand into new markets, fueling its continued growth. Veeam is poised to remain a leader by driving industry innovation and staying ahead of increasingly sophisticated cyberattacks.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (1 round)
Jan 2019
$500m
GROWTH EQUITY VC
Total funding: $500m
Company HQ
Lakeview, Kirkland, WA
Leadership
Anand Eswaran
(CEO, not founder)Former President and Chief Operating Officer at RingCentral, Founding Advisory Board Member of the Technology Services Industry Association (TSIA), and former Corporate Vice President (various departments) at Microsoft. Previous Vice President of Global Services at SAP (Executive), Hewlett-Packard, and Vignette Corp.
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