Demand Generation Manager, commercetools

• You're a creative, execution-oriented marketer who's comfortable owning a number and figuring out the fastest path to it
• You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you're equally comfortable planning an executive dinner and building a paid ABM sequence
• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline
• Strong collaboration skills, comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools
• Bachelor's degree in Marketing, Business, Communications, or a related field
• AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice

Desirable

• As Demand Generation Manager, MedTech & Life Sciences, you will own pipeline generation for commercetools within the Healthcare and Life Sciences vertical spanning pharma, medical device manufacturers, healthcare distributors, and health & wellness retail/DTC brands
• You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline
• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Healthcare & Life Sciences multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables (e.g., HIMSS, DTC/pharma commerce events) where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Healthcare & Life Sciences and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts
• Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation across them
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and followed up on effectively