Senior Manager of Demand Generation, 15Five
$150-170k
+ equity + bonus
Continuous performance managment software
Be an early applicant
Continuous performance managment software
501-1000 employees
Be an early applicant
$150-170k
+ equity + bonus
501-1000 employees
Company mission
To create highly-engaging, high-performing oranizations by helping people become their best selves.
Role
Who you are
- You live and breathe demand gen—you're obsessed with pipeline performance, conversion efficiency, and the ‘why’ behind every data point
- You follow Revenue Vitals and stay at the forefront of modern demand gen thinking
- You have successfully built and scaled demand gen functions using the Refine Labs / Chris Walker methodology
- You thrive in fast-paced, high-growth environments, making real-time optimizations and strategic pivots
- You’re both analytical and creative—you see demand gen as a blend of art and science
- You love being a player-coach, leading by example and rolling up your sleeves to execute alongside your team
- You maximize every marketing dollar, finding creative ways to drive efficiency and impact
- You embrace a startup mindset—you move fast, iterate faster, and take extreme ownership of results
- 7+ years of Demand Gen experience as a high-performing IC and/or manager
- People management experience not required, but you need to want to be a world-class manager alongside your significant, critical, hands-on player responsibilities
- A hands-on, extreme ownership mentality
- Significant experience in a fast-moving startup or scaleup environment focused on velocity and customer impact
- Willingness to pitch in to help your teammates and other stakeholders
What the job involves
- As Senior Manager, Demand Gen, you will be accountable for creating high-quality, high-intent pipeline that rapidly turns into revenue for our new logo business and expansion business
- Hands-on ownership of high-quality, high-intend, fast-moving pipeline in alignment with 15Five’s marketing strategy
- Deep understanding of the why behind what’s working and what’s not concerning demand creation and demand capture
- Create and maintain real-time dashboards and reporting frameworks to track marketing campaign performance, pipeline contribution, and ROI
- Implement data-driven segmentation and audience targeting strategies to improve engagement rates and conversion efficiency
- Real-time improvements and optimizations of systems, processes, and tech to deliver more pipeline per dollar
- Excellent cross-functional partnership with Sales Development, RevOps, Sales, Account Management, Digital-Led Engagement, and other critical stakeholders
- Management of a small marketing team that delivers a big, critical impact for 15Five
- Full alignment with the Refine Labs / Chris Walker approach to demand creation and demand capture
- Own the connection between demand gen and sales development, ensuring seamless campaign handoffs, nurture flows, and process alignment
Our take
The Employee Feedback Software market is expected to see a great rate of expansion in the coming years due to growing demands in the healthcare industry. It's no surprise then that there's a rising awareness of the benefits involved in the market, a market in which 15Five plays a key role.
By providing the Positive Product Design™, aligned with the latest positive psychology research, 15Five is one step above its competitors being the only company in the business that offers this software.
This approach has gained the company clients including Spotify, American Red Cross and Pendo. Along with backing from investors such as Siemens, Matrix Partner and Origin Ventures, accelerating its vision and solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2022
$52m
SERIES C
Jun 2019
$30.7m
SERIES B
Total funding: $85.9m
Company benefits
- Medical, dental, and vision care
- Fertility consulting assistance
- 24/7 online therapy assistance
Company HQ
SoMa, San Francisco, CA
Leadership
David Hassell
(Executive Chairman & Founder)Co-Founder & former Facilitator at Strategy Day. Previously worked as an Advisor at Kite Adventures.
Share this job
View 4 more jobs at 15Five