Senior Marketing Automation Manager, TBAuctions
€70-80k
Digital auction platform for used B2B goods
Open for applications
Digital auction platform for used B2B goods
101-200 employees
Open for applications
€70-80k
101-200 employees
Company mission
To bring sustainable trade to a higher level.
Role
Who you are
- 7+ years of international experience in marketing automation or a similar position, with 3+ years of recent hands-on experience owning a marketing communication channel
- Experience with marketing technology stacks, such as CRM tools, CDP tools, and integration features
- A strong background in project and stakeholder management is a plus
- A solid foundation in email marketing and customer journey optimization is essential
- Ability to translate complex data into actionable insights
- You have excellent communication skills and are able to work well in a global team
What the job involves
- The Senior Marketing Automation Manager oversees the CRM strategy at TBAuctions, with a focus on bidder and seller retention
- You will be responsible for improving our marketing technology stack, including implementing our Customer Data Platform (CDP), Bloomreach, to deliver personalized and targeted campaigns
- You will develop and implement strategies to increase customer engagement across multiple channels
- Your strategic thinking and technical skills will fuel creativity and take the customer experience at TBAuctions to the next level
- Responsible for leading the full continued roll-out and optimization of the Bloomreach platform, focusing on customer segmentation, personalization, and campaign automation
- Make automated marketing plans that keep customers interested and loyal
- Develop and implement an omnichannel approach to our marketing communications, by working with cross-functional teams
- Be responsible for managing all marketing automation projects, from setting up the technology to managing stakeholders
- More hands-on examples include dashboarding, tracking KPIs, and A/B testing new communication flows
Our take
To support more sustainable trade, TBAuctions supplies an auction platform specifically for used B2B goods. The company's online intelligent auctions use a proprietary cross-border platform (ATLAS) to connect buyers and sellers, offering a seamless self-serve experience.
A feature of TBAuction's tech is that it is able to balance demand and supply, creating a robust marketplace that can best serve traders on both sides. Millions of products are auctioned through the platform every year, a testament to the value of TBA's offering.
Now pursuing global expansion, the company acquired industrial auctioneer Surplex. This move will support growth in numerous countries including Spain, Poland, Portugal and Romania. It also bolsters TBAuctions' presence in Germany, France and Italy, adding deep expertise in metal and woodworking.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Good pension scheme
- Bonus scheme (up to 1 gross monthly salary per year)
- 25 vacation days
- Laptop and iPhone
- Training opportunities
- Working in a team of professionals, where hard work is well combined with humor ✨
Company values
- Sustainability
- Intelligent auctions
- Exceptional customer experience
Company HQ
Westlandgracht, Amsterdam, Netherlands
Articles
Leadership
Tom Christenson
(CEO, not founder)Previously CEO at sennder, General Manager (Europe) at Uber Freight, and a General Manager at Amazon and President at CGS.
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