Growth Marketing Manager, Heetch
VIE
Ride-hailing app
Be an early applicant
Ride-hailing app
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
Heetch's misison is to make mobility more inclusive and more responsible.
Role
Who you are
- You have a strong data-driven mindset and are comfortable working with analytics and metrics to make informed marketing decisions
- You have a good understanding of the basics of marketing and online advertising, and ideally, you have worked on online campaigns (Google Ads, Facebook Ads, Apple Search Ads...)
- You are proficient in using various social media platforms, particularly Instagram, TikTok, and Snapchat, and stay updated with the latest trends and best practices. Collaborating with influencers and agencies to develop a cohesive acquisition strategy is something you find exciting
- You can take the lead in communications with potential new partners and identify key opportunities for growth
- You enjoy working with multiple teams; you are open and enthusiastic, and you like helping others
- Native French speaker and fluent in English
What the job involves
- The Acquisition Growth team is tasked with implementing various acquisition and activation strategies for drivers and passengers across multiple countries, enabling them to provide a reliable and safe solution
- As a key member of the Growth Marketing team, reporting directly to our Senior Team Lead Acquisition, you will create, manage, and monitor campaigns across Europe, the Maghreb region, and Sub-Saharan Africa
- Assist the growth marketing team in monitoring the performance of marketing campaigns (Facebook, Snapchat, Instagram, Google AdWords) across multiple countries
- Participate in the creation of acquisition campaigns: messaging, content, implementation, and analysis
- Monitor budget spending and contribute to the Profit and Loss (P&L) analysis
- Develop our acquisition strategy through partnerships: be the main contact when a new opportunity arises, find/propose new partnerships (arenas, shopping malls, clubs, student organisations, etc.), lead the discussions until the partnership is finalised, and manage existing partners
- Regularly collaborate with the brand/design teams (creative briefs) and local teams (preparation of weekly performance reviews)
Our take
Heetch is looking to carve out its own niche in the ride-sharing industry, and taking on Uber is no small feat. They’ve been laying down a strong service and reputational foundation, though. For drivers, Heetch only takes a 15% commission to Uber’s 25%, and doesn’t use driver ratings as a way of reporting problems. For customers, rides are cheaper than an UberX, and are designed to have a younger, funner feel.
So how well is this strategy working? Well, Heetch is second behind Uber in France, and has spread to a couple of neighbouring countries like Belgium and Italy. Predominantly, however, its expansion is focused on francophone regions in Africa like Algeria, Cameroon, Senegal, and the Ivory Coast.
This could prove a smart move, as Uber has yet to dominate many of the African markets, thanks to smaller companies offering locally tailored and more effective competing services. These same problems are likely to plague Heetch, too, but with the leader off its top spot, there may be more room to manoeuvre.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Nov 2019
$4m
SERIES B
May 2019
$38m
SERIES B
Total funding: $74.1m
Company benefits
- Yes to remote working and autonomy
- Flexible hours
- Events and parties, Heetch style
- 50% discount on all Heetch rides
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Cool offices ideally located in the heart of Barcelona and Paris
- A culture of employee empowerment in our daily lives: Regular training for everyone, a clear career path, sharing all of the projects’ information with everyone
- Company and team retreats
Company HQ
Camp d'en Grassot i Gràcia Nova, Barcelona, Spain
Leadership
Teddy Pellerin
(CEO)Has experience in project management from Sun'R and Nature Energies, and worked as a Sales Manager at Mydeal.ma.
Mathieu Jacob
(CPO)Worked as a process engineer with Hager Group, before moving on to be a Senior Consultant with eleven.
Salary benchmarks
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