Email Marketing Manager, Cosm
$105-140k
Base salary offered will factor in internal equity
End-to-end solutions for immersive experiences
Be an early applicant
End-to-end solutions for immersive experiences
201-500 employees
Be an early applicant
$105-140k
Base salary offered will factor in internal equity
201-500 employees
Company mission
To bring people the future of entertainment, today.
Role
Who you are
- The ideal candidate will be data-driven and highly analytical, leveraging data to make informed decisions, identify opportunities, and expand the footprint of these channels
- BA/BS degree in Business, Journalism, Communications, Marketing or equivalent preferred
- Proven experience in email marketing, including campaign development, execution, and analysis
- Functional knowledge of HTML and CSS
- Proficiency in CRM platforms, particularly Braze
- Strong copywriting and editing skills
- Excellent project management and organizational abilities
- Data-driven mindset with a strong understanding of analytics tools (Tableau, Excel, PostHog)
- Understands digital analytics tools including GA4 (Google Analytics.)
- Knowledge of MS Office software & Google Suite
- Experience working alongside product marketing and product teams preferred
- Flexibility to work on weekends and holidays as needed
What the job involves
- Cosm is seeking an analytical and strategic Email Marketing Manager to join our marketing team. This role will be responsible for optimizing and expanding email marketing efforts, incorporating best practices, testing, personalization, and localization to unlock performance and drive revenue
- The role will be responsible for working collaboratively with cross-functional teams to effectively drive the launch calendar with an eye to constantly optimizing and iterating to achieve the best possible results
- Utilize Braze to set up, code, and manage automated and ad hoc emails for event promotions and editorial initiatives
- Collaborate with creative team to produce engaging email content
- Create and execute multi-variate tests to optimize email messaging strategy
- Leverage data analytics to track, analyze, and optimize email performance
- Ensure all email marketing activities adhere to industry regulations and maintain clean lists by regularly scrubbing data
- Liaise with sales team and CRM administrators to ensure email marketing efforts are delivering in line with their goals
- Work cross-functionally with Engineering and Product to create and set up Braze requirements for automation and personalization
- Design, develop, and manage automated email campaigns in partnership with the Product Marketing manager for venues
- Create automated email workflows, including welcome sequences, nurture campaigns, and retention strategies, as identified and defined by the Product Marketing manager for venues
- Create automated email workflows, including welcome sequences, nurture campaigns, and retention strategies, as identified and defined by the Product Marketing manager for venues
- Ensure accurate and up-to-date reporting on campaign effectiveness and performance to plan, in partnership with the Strategy team. Provide data-driven analysis of initiatives, using data to guide future optimizations of all elements of our email programs
- Manage external vendor relationships
Our take
To advance the future of immersive entertainment, Cosm delivers technology to heighten the live experience across sports and entertainment, science and education, and parks and attractions.
Its approach is to build "Shared Reality", where the virtual and physical worlds are brought together to make truly memorable moments. Its venues such as The Dome and The Hall are designed to offer more than just a seat, with immersive digital experiences built-in.
Cosm already boasts partnerships with the likes of the NBA, UFC and sports broadcasters including ESPN - suggesting that interest from the sports industry is high. The company also raised recent funding that will support the opening of new venues in places such as Dallas and Atlanta.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (1 round)
Jul 2024
$250m
LATE VC
Total funding: $250m
Company values
- Passion - We delight in excitement, which drives us to learn, succeed, and create & build mind-blowing experiences that reach millions of people
- Integrity - We do the right thing. We are respectful, honest, and patient even in the face of adversity
- Engaged - We are wholeheartedly enthusiastic and engaged. We enjoy, support, and value all team members. We love what we do and have fun doing it
- Curiosity - We never stop at “I don’t know”. We constantly seek new ideas that set new standards for excellence across our products and experiences
- Diversity - We embrace diversity in experience and ideas. We recruit, hire and train to develop an organization as diverse as our customer base
Company HQ
Little Tokyo, Los Angeles, CA
Articles
Leadership
Jeb Terry
(CEO, not founder)Managing Director at Mirasol Capital. Former President at Double Seven Sports. Co-founded and was CEO at Unblockable.
Salary benchmarks
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