Head of Content Marketing, Damon Motors
More information about location
High performance electric motorcycles
Job no longer available
High performance electric motorcycles
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To protect riders with technology that adapts to humans instead of the other way around.
Role
Who you are
- Exceptional Writing Skills: Your writing is not just clear, it's compelling
- Design Proficiency: You have a keen eye for aesthetics and are familiar with design platforms like Canva
- Organizational Skills: You can manage multiple projects and deadlines effectively
- Tech-Savvy: You're comfortable with technology and can interpret essential business metrics
- Proactive Nature: You're forward-thinking, identifying issues and solutions without needing to be prompted
- Team Management: You have experience managing a team and can effectively coordinate multiple content creators
- Hands-On Approach: You're not just a manager; you're an executor who can set the groundwork for a growing team
- Social Media Expertise: You actively manage your own social media accounts and experiment with various content formats
- AI Skills: You're proficient in using AI tools to streamline your workflow and improve content quality
- Market Understanding: A deep understanding of motorcyclist psychology and lifestyle
- Willingness to travel as needed
What the job involves
- We're on the hunt for an exceptional individual to join us as the Head of Content at Damon Motorcycles
- This role is a unique blend of digital marketing, media, and branding expertise, and it's crucial for our mission to redefine the future of motorcycling
- You'll work closely with our VP Marketing and other key team members, diving into projects that will impact the lives of motorcycle enthusiasts worldwide. If you're up for a challenge that promises to be as rewarding as it is demanding, read on
- Content Research & Ideation: Generate compelling content within the realms of motorcycling, technology, and sustainability across platforms like LinkedIn, X, YouTube, TikTok and Instagram
- Content Management & Analytics: Maintain a 4-week content buffer, manage content distribution, and utilize analytics to refine strategies
- Community Building: Lead the creation and nurturing of a brand community, including audience engagement on social media, live events, and webinars
- Brand Representation: Manage outreach for media opportunities and brand partnerships, ensuring alignment with our ethos
- Operational Excellence: Continuously improve and scale our business processes
- Team Management: Manage and develop budgets for a roster of content creators, ensuring quality and consistency across all platforms
- Hands-On Execution: Be willing to execute masterfully as the first person on the ground, setting the stage for scaling the team
- Social Media Savvy: Maintain an active social media account for experimentation and staying abreast of algorithmic and trending changes
- AI Utilization: Aptly use AI tools to speed up workflow and enhance content creation
- Strategic Flexibility: Know when to be scrappy and when to go big, balancing resourcefulness with ambition
- Editing Skills: Be proficient in social media editing tools like Adobe Creative Cloud and InShot
- Content Versatility: Produce both compelling consumer-facing content and thought leadership style content
- Digital Marketing: Be proficient in managing SEO and other content-related platforms
- Customer Service Management: Oversee and manage customer service initiatives to ensure brand consistency and customer satisfaction
- Newsletter & Digital Marketing: Take charge of newsletters and other digital marketing initiatives to engage and grow our audience
Our take
Mobility tech company Damon is one of a handful of top competitors looking to break electric motorbikes into the mainstream. Damon’s flagship product is currently the HyperSport, a monocoque-constructed electric motorcycle combining machine learning, collision warning systems, and smart design to create a high-performance, safety-first electric motorbike. The $45M worth of pre-orders began shipping in just 2022, and its successor, the HyperFighter was released in 2023.
It’s a fruitful time to be in the electric vehicle market. Widespread adoption of electric cars and bicycles have pushed the dial of consumer habits in favor of these more sustainable alternatives. Add that to the significant spike in motorcyclists over recent years, and Damon have a lucrative field to play for.
They’re holding their own against fierce competitors like Harley Davidson and Honda in one of the most crucial areas for electric vehicles: engine range. Whilst current market leaders Zero and Harley have battery capacities around the 15/16kWh mark, Damon are claiming a top capacity of 20kWh - meaning they can travel further, and at remarkably high speeds. In combination with their safety focus and rapid technological developments, Damon is creating advanced and highly marketable products that align perfectly with growing consumer trends.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Dental care
- Extended health care
- Travel Benefits
- Paid time off
- Vision care
- Wellness program
- Optional Motorcycle Riding school
- Supportive work environment
- Training & Development Program
Company HQ
Downtown Eastside, Vancouver, BC
Leadership
Jay Giraud
(CEO)Previously founded and served as CEO at Rapid Electric Vehicles, before moving on to do the same for connected mobility company Mojio.
Dominique Kwong
(COO)Previously a Partner and Director at OneOak Design, before moving on to hold senior positions in hardware and manufacturing at Recon Instruments. Served as the manager for Intel Corporation's Engineering Program and Technical Manufacturing division, and immediately prior to Damon was the General Manager at Istuary Innovation Group.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job