Brand Marketing Analyst, Gemini

$67.5-90k

Plus a discretionary annual bonus and long-term incentive in the form of a new hire equity grant

Junior and Mid level

New York

2 days a week in office

Cryptocurrency exchange platform

Be an early applicant

Cryptocurrency exchange platform

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Be an early applicant

$67.5-90k

Plus a discretionary annual bonus and long-term incentive in the form of a new hire equity grant

Junior and Mid level

New York

2 days a week in office

1001+ employees

FintechB2CCryptocurrencyMarketplaceInvestingTradingBlockchain

Company mission

To unlock the next era of financial, creative and personal freedom

Job

Company

Role

Who you are

1–2 years of experience in a marketing or partnerships role
An eye for brand and creative
Strong attention to detail and high-quality execution
Excellent organizational skills and ability to manage multiple tasks in a fast-paced environment
Clear communicator and collaborative team player
Exposure to go-to-market workflows or product launches
Passion for learning, improving processes, and growing within a digital marketing or web-focused career path

What the job involves

We believe that the world should know and love Gemini
In Marketing, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it
This team sits between our product and the market, and is a key growth driver for every aspect of the organization
We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction
We’re hiring an analyst to support the day-to-day execution of our brand partnerships work, specifically focused on growing our credit card program
The analyst will help with partner outreach and management
They’ll also play a key role in supporting GTM launches — helping and ensure launches go live smoothly
The role will work closely with dev, design, and product marketing partners to keep projects moving efficiently while gaining deep exposure to the broader credit card landscape
Own the brand partnership lifecycle — you will be responsible for identifying, negotiating, and executing high-impact brand and merchant partnerships that drive awareness, user acquisition, and engagement
Track and analyze partnership performance, presenting data-driven insights and optimization recommendations
Ensure brand integrity and compliance across all partnership touch points, adhering to Gemini’s standards and industry regulations
Learn the ins and outs of our credit card product and own the partnership pipeline

Our take

Gemini is a cryptocurrency exchange platform that's known for offering excellent security as well as being available across the US, including New York - a state not often covered by crypto exchanges.

As a trading platform, Gemini is one of many, but a dedication to innovation and a commitment to working within FCA regulations are what make it stand out from the crowd. After acquiring Blockrize in 2021, the company launched a credit card for US customers that enables them to earn a small percentage of spending back in bitcoin rewards. It also launched the Gemini dollar, a 1:1 USD-backed stablecoin, that combines the price stability of the US dollar with the technological advantages of a cryptocurrency.

The crypto exchange market is crowded with exchange platforms, and Gemini's competitors include giants like Coinbase. However, by operating within regulations and maintaining its status as a registered digital asset service provider in Europe (with plans to expand further in the region very soon), Gemini is in a strong position to face the continued crackdown on unauthorized activity in this market and make a space for itself in the DeFi future.

Freddie

Company Specialist at Welcome to the Jungle

Insights

-13% employee growth in 12 months

Glassdoor (3.2)

Company

Funding (1 round)

Nov 2021

$400m

GROWTH EQUITY VC

Total funding: $400m

Company benefits

Flexible vacation policy
Retirement plan matching
Generous parental leave
Comprehensive health plans
Training and development
Health and wellness perks
Community events

Company HQ

New York, NY

Leadership

Tyler Winklevoss

(Co-Founder & CEO)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Cameron in 2014.

Cameron Winklevoss

(Co-Founder & President)

Principal at Winklevoss Capital. Studied Economics at Harvard. Notorious for their role in the founding of Facebook, they co-founded Gemini with brother Tyler in 2014.

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