Senior Product Marketing Manager, Confluent

• 5+ years of B2B product marketing experience in a SaaS, cloud, or enterprise software company, with a focus on data infrastructure, analytics, or cloud-native platforms
• Proven track record of successfully managing and executing go-to-market strategies for technical platforms
• Strong ability to collaborate cross-functionally with product management, sales, customer success, and technical marketing teams
• Excellent written and verbal communication skills, with the ability to convey complex technical concepts to both technical and non-technical stakeholders in a clear and compelling way
• Ability to work independently, manage multiple priorities, and deliver results with a focus on supporting product adoption and measurable outcomes

Desirable

• Confluent is seeking a strategic Senior Product Marketing Manager to lead the GTM efforts for Confluent Platform
• In this role, you will develop and execute high-impact go-to-market strategies to drive marketing pipeline, support sales activation and adoption of Confluent Platform
• By collaborating with cross-functional teams—including sales, field operations, product and marketing—you will craft compelling messaging, enablement resources, and thought leadership that emphasize where Confluent Platform helps customers deploy an on-premise data streaming platform for private or sensitive workloads
• As a Senior PMM on the outbound PMM team, you will play a pivotal role working in positioning the self-managed Stream, Process, Connect and Govern capabilities within Confluent Platform for Confluent's Data Streaming Platform
• You’ll leverage your expertise in understanding market dynamics, an ability to map customer pain points and use cases to product capabilities, and create a holistic GTM strategy to support marketing and sales teams
• Craft or iterate on compelling and differentiated positioning , messaging,and content for Confluent Platform targeting both practitioners and economic buyers, including solution briefs, whitepapers, blogs, videos, and webinars
• Activate powerful go-to-market motions. Work cross-functionally to orchestrate integrated GTM campaigns that drive marketing pipeline, support sales and partner driven activations , and bring our hybrid and on-prem story to life for high-value accounts and key industries
• Craft and execute marketing strategy. Partner with product, sales, and demand gen teams to develop bold, insights-driven marketing plans— tailored to strategic customer segments
• Design and launch sales plays. Translate product value into actionable sales plays aligned to business pain points. Partner with sales leadership to drive adoption and results in the field
• Enable customer-facing teams. Build and deliver clear, concise messaging frameworks, playbooks, and content that empower sales, SEs, and partners to confidently position Confluent Platform
• Fuel strategic field programs. Develop content strategies and execute campaigns for marquee events, executive roundtables, and industry moments—infusing our narrative into every touchpoint
• Stay market-smart. Keep a pulse on buyer needs, competitive movements, and market dynamics—then turn that insight into action across messaging, plays, and campaign pivots