Director of Integrated Marketing, BLADE

• This important position requires a strategic and creative thinker with a deep understanding of branding, marketing, and consumer behavior
• You are a skilled collaborator who has a proven ability to build influence, drive alignment, and bring together different teams around a common goal
• 8+ years of experience in brand marketing, program/project management, or account management roles within creative-driven, fast-paced environments
• 2+ years of experience managing people
• Skilled at managing large-scale, cross-functional initiatives with shifting priorities, competing timelines, and multiple stakeholders across regions
• Demonstrated experience working directly with creative teams, supporting concept-to-delivery workflows across brand, content, and production functions, including events
• Bachelor’s degree in Marketing, Communications, Business, or equivalent work experience
• Deep knowledge of upper funnel versus lower funnel dynamics, with a clear view on how to sufficiently evaluate the performance of campaigns
• Brand storyteller: You can craft a compelling narrative and channel plan across different platforms - you know how to match the message to the medium
• You keep your finger on the pulse of emerging trends, technologies, and best practices, always seeking innovative ways to elevate our product and brand
• Proficient in Google Docs, Sheets, Slides or Microsoft equivalent
• Excellent communication and presentation skills

Desirable

• As Director of Integrated Marketing, you'll be the mastermind behind BLADE’s story, bringing it to life through campaigns that grab attention and get results. You will play a pivotal role in executing BLADE’s brand strategy, overseeing marketing campaigns, and ensuring consistent messaging across all channels
• You will lead the creation and execution of integrated, multi-channel marketing campaigns, collaborating with cross-functional teams, and utilizing market insights to drive brand growth for BLADE’s passenger business
• Reporting to the Head of Marketing, this is a fast-paced role that will give you a high degree of ownership, allowing your vision to steer BLADE’s future
• Own and manage the integrated content and campaign calendar across all channels, ensuring alignment with business goals and brand priorities
• Lead cross-functional collaboration with internal teams and external partners to deliver compelling, high-quality content that resonates with target audiences
• Use performance metrics and market insights to continually optimize campaigns and refine strategies
• Understand cultural and travel moments and how to leverage them to amplify BLADE’s narrative as an innovative, culture-shaping brand
• Develop innovative content strategies to grow and strengthen our brand voice and storytelling, and deepen our relationships with fliers
• Develop and execute brand strategy and integrated marketing campaigns that drive awareness, customer acquisition, and loyalty
• Drive product marketing and promotion of BLADE products, with a focus on scalable growth and product differentiation
• Assist the Partnerships and Activations team in executing BLADE partnerships and events while keeping brand alignment across all flier touchpoints
• Drive innovation in brand marketing by staying current with industry best practices and exploring new opportunities for engagement
• Lead and mentor a small team of Integrated Marketing professionals