Director of Platform Partnerships, TripleLift
$120-160k
3 days a week in office
Omnichannel advertisement marketplace
Be an early applicant
Omnichannel advertisement marketplace
201-500 employees
Be an early applicant
$120-160k
3 days a week in office
201-500 employees
Company mission
To elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting.
Role
Who you are
- A successful candidate will be a highly motivated, entrepreneurial self-starter with a deep understanding of the programmatic advertising ecosystem, insatiable curiosity, sharp analytical skills, keen commercial instincts, and well-developed product sensibility
- 5-7 years of programmatic or online advertising experience (experience working with DSPs, SSPs, identity, data, measurement or verification platforms is a big plus)
- Background in product management, management consulting, or other relevant function that demands strategic thinking and bringing structure to complex problems is a big plus. MBA preferred but not required
- Deep understanding of the programmatic ecosystem, including key players in identity, data, verification, measurement, and attribution
- Extensive experience managing contract negotiations with Legal teams
- Outstanding oral and written communication skills; ability to present effectively across multiple levels in an organization with complete composure
- Proven track record of identifying and closing market-moving deals and facility with managing complex, long sales cycle deals
- Effective time management skills – ability to prioritize and meet deadlines
- Commitment to excellence — working with hustle, anticipating issues and communicating with diplomacy, and attention to detail
- Ability to work individually and collaboratively to drive business forward
What the job involves
- TripleLift is seeking a Director of Platform Partnerships to join the Business Development team. This is an individual contributor, director-level role based in our New York headquarters and reporting to the SVP of Business Development
- You will be responsible for cultivating and managing strategic platform partnerships in the global ad-tech ecosystem with measurement, verification, identity, data, audience marketplace, and other foundational revenue-enabling partners. This is a highly cross-functional role that demands a strong understanding of the ecosystem and is critical to ensuring TripleLift’s ongoing competitiveness
- You will be responsible for identifying, evaluating, recommending and negotiating prospective partnerships in close collaboration with our product and commercial GTM teams to fill key capability gaps in our stack and/or meet pressing needs of advertisers and publishers
- You will manage negotiation of commercial and contractual terms in collaboration with legal, as well as serve as the primary commercial lead for both pre-existing partners and new partners that you bring on board
- This is an ideal role for a strategic thinker who thrives on anticipating where the world is moving three steps ahead of the game, and imagining and structuring multidimensional partnerships that will enable us to meet the moment
- Build and own the strategy for existing and new platform partnerships, acting as the company subject matter expert on identity (cross-device graph partners, alternative ID vendors, etc.), data (e.g., audiences, contextual data), verification (e.g., fraud, brand safety, ad quality) and measurement (e.g., attention, attribution, audience reach) partners
- Build and maintain the internal “LUMAscape”, acting as the centralized company resource to manage inbound partner inquiries and selectively pursue outbound partnership opportunities
- Evaluate and vet new partnership opportunities that align with company focus areas, building the business case to gain internal buy-in among company leadership and key stakeholders
- Partner with Legal to manage the contract lifecycle for all new partnerships and renewals
- Effectively communicate the TripleLift narrative to decision-makers at prospective partners, including key differentiators in a cluttered ecosystem
- Partner with Product and Solutions Engineering to build technical alignment during integration phase, acting as project owner and internal champion to ensure a smooth launch for new partners
- Partner cross functionally with Product Management, PMM, Finance and other divisions to design and roll out GTM materials in support of partnerships, facilitate troubleshooting and escalate issues, manage ongoing billing / invoicing for commercial terms, and identify opportunities to expand partnerships in mutually beneficial ways
- Implement effective Salesforce tracking with support from Revenue Operations to track, document and communicate progress with key partnership prospects to the leadership team
- Expected 20% travel for industry events and meeting with partners
Our take
In order to survive in the digital age, businesses must now market their brand through omnichannel digital advertisement formats. However, building the technological infrastructure for omnichannel advertisement can be a convoluted process, with businesses having to liaise with multiple DSPs and publishers, and work with different software integrations across multiple platforms.
TripleLift is an omnichannel advertisement marketplace that aims to help businesses build advertisement campaigns across online video, CTV, display, branded content, and native formats within a single marketplace. The company partners with digital media publishers, DSPs, brands, and software companies to provide everything businesses need from analytic and engagement tools to the advertisement content itself.
There are many tech startups aiming to tackle the challenges of omnichannel advertising, and TripleLift has recognized that businesses seek operations from many of these providers, helping to reduce the complexity of marketing campaigns by connecting all parties within a single marketplace. Ultimately, this approach helps the company not only serve businesses and their marketing campaigns but also match the service providers with clients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2015
$10.5m
SERIES B
Mar 2014
$4m
SERIES A
Total funding: $18.7m
Company benefits
- Medical, Dental & Vision Plans
- Unlimited PTO
- 401k w/ employer match
Company HQ
Flatiron District, New York, NY
Leadership
Eric Berry
(Board Member & Co-Founder)Associate of Simpson Thacher & Bartlett LLP from 2008 to 2010. Worked on Product Architecture and Client Services for AppNexus from 2010 to 2012.
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