Demand Generation Specialist, FreeWill
Grant Assistant
$85-95k
+ Stock options
More information about location
Philanthropy and estate planning tools
Open for applications
Philanthropy and estate planning tools
201-500 employees
Open for applications
$85-95k
+ Stock options
More information about location
201-500 employees
Company mission
To help people do the most good for the people and causes they love.
Role
Who you are
- 3+ years of experience in a marketing or communications role
- Knowledge of nonprofit fundraising, grant-writing and/or international development organization space is a plus
- Experience planning and executing events (both offline and online) is a plus
- Detail-oriented and a self-starter
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Strong communication and presentation skills
- Experience with marketing automation and CRM software, particularly Hubspot is a plus
- Intellectual curiosity that drives a willingness to learn and take on new challenges
- Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment
- Project management and problem-solving mentality
What the job involves
- We are looking for a Demand Generation Specialist who will be primarily tasked with supporting our newest product offering, Grant Assistant. Grant Assistant is a cutting-edge, AI-powered platform that makes grant applications faster, easier, and more successful for nonprofits and international development organizations
- This role will work closely with our marketing, sales and account management teams to develop, implement, and measure marketing events (in-person and online), content, and other initiatives that generate qualified leads for our Grant Assistant sellers in both the nonprofit and international development organization channels
- While this role will be primarily focused on Grant Assistant, there will be opportunities to collaborate on core FreeWill campaigns as well
- This role reports to our Demand Generation Lead, Alicia Blessing
- Drive top-of-funnel for a brand new product, supporting two distinct channels and sales teams (US-based nonprofits and international development organizations/global nonprofits)
- Support Grant Assistant online events, including product showcases and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales and account managers to drive leads and new sale/upsell opportunities
- Manage trade shows and conferences, including planning, logistics, coordinating attendance with cross-functional teams, overseeing lead capture and follow-up, and measuring event ROI
- Work closely with product marketing and sales to support the creation of marketing collateral and content as requested, including blog posts, case studies, one-pagers, webinar research and/or decks, toolkits and white papers
- Recruit and manage a stable of external content creators and product evangelists to assist with content marketing and referral campaigns
- Help support ABM strategy and execution by conceptualizing ad creative and messaging that will be used to target key accounts at different phases of the buyer journey
- Collaborate with the sales team to support outbound campaigns by creating targeted messaging, email templates, and nurturing sequences tailored to outbound leads and prospects
- Track and report on campaign performance metrics (MQLs, SQLs, and conversion rates) and provide actionable insights to optimize campaign effectiveness
Application process
- Recruiter Phone Screen (30 minutes)
- Hiring Manager Video Interview (30 minutes)
- Written Assignment (to be completed on your own time; approximately 1 hour)
- Final interviews with 3 FreeWill team members (3 separate interviews: one for 1 hour, two for 30 minutes)
- Offer (contingent on positive references)
- Please note that steps in the hiring process can and may change and the Recruiter will be your point of contact in sharing about any updates in terms of the process
- If you are selected to move forward in this process, the Recruiter will share more details about the hiring process and interviewers
- However, this is a good estimate of what you can expect. For most roles, our hiring processes take an average of 4-6 weeks
Our take
Estate planning has long been seen as a complex, intimidating, and costly process, resulting in a significant number of adults in the US, approximately 70%, not having a will. FreeWill, however, aims to change this perception by offering a user-friendly tool that enables anyone to create these crucial documents.
By leveraging FreeWill, individuals can take control of their end-of-life planning and ensure that their assets are distributed according to their wishes. The platform guides users through the necessary steps, helping them name beneficiaries, designate asset distribution, and appoint executors to manage their estates. The company also sets itself apart with its Crypto for Charity platform. By including options pertaining to digital currencies, FreeWill makes it easier for Crypto and NFT users to make tax-advantaged donations as well.
FreeWill's no-cost estate planning tools are made possible through the support of nonprofit organizations, allowing individuals to create their wills and leave a gift for a cause they care about. By integrating charitable giving into the estate planning process, FreeWill encourages individuals to consider philanthropy as part of their end-of-life plans. With over $7.8B+ committed to nonprofit organizations to date, the company's dedication to supporting charitable causes and the significant impact individuals can make through their estate planning choices is truly evident.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-12% employee growth in 12 months
Company
Funding (1 round)
Mar 2022
$30m
SERIES B
Total funding: $30m
Company benefits
- Medical, dental, and vision coverage
- Stock options
- Flexible PTO and work schedule
- Commuter benefits
- Paid parental leave
- Office snacks and drinks
- Book stipend
- Team events and volunteering
Company values
- Focus: Our mission is to help people do the most good for the people and causes they love
- Kindness: We treat each other and the people that we serve with genuine care. We believe that's the best way to keep improving ourselves and our products
- Joy: We work hard and make sure to have fun along the way. We believe that joy comes from doing worthwhile things alongside great people
- Courage: Our values guide the actions we take. We always try to do the right thing, especially when it scares us
Company HQ
Hell's Kitchen, New York, NY
Articles
Leadership
Jennifer Xia Spradling
(Co-CEO)Graduated from Stanford University with a Masters in Business Administration. Previously worked as an Advisor at Paribus, an Private Equity Associate at Bain Capital and as a Business Analyst at McKinsey & Company.
Patrick Schmitt
(Co-CEO)Graduated from Stanford University with a Masters in Business Administration. Previously the VP of Marketing at Farmingo and the Head of Innovation at Change.org.
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