Performance Marketing Manager, PiNCAMP
Automation Focus
Connecting campers with campgrounds
Be an early applicant
Connecting campers with campgrounds
21-100 employees
Be an early applicant
21-100 employees
Company mission
To make camping more digital, more accessible and more popular!
Role
Who you are
- Proven Performance Marketing Track Record: You have at least 3 years of professional experience managing complex campaigns, with a clear focus on Google Ads and Meta Ads
- Automation Stack: You are proficient in workflow automation tools like n8n or Zapier to seamlessly connect processes across multiple platforms
- Coding & Scripting Skills: You can write or adapt Google Ads Scripts (JavaScript) and have no hesitation when it comes to leveraging APIs to eliminate manual tasks
- Data Expertise: You possess excellent analytical skills, particularly in Google Analytics 4 (GA4). You understand the technical preparation of first-party data to make it actionable for advanced targeting
- AI & Emerging Tech: You have initial experience implementing AI Agents or LLM-based workflows to scale creative production or campaign management
- Language Skills: You are business-fluent in both German and English, enabling successful collaboration with local teams and international stakeholders. Proficiency in Dutch would be a strong plus
- Interface Specialist: You have the ability to translate complex technical concepts into clear, understandable language for BI, IT, and various stakeholders
What the job involves
- As our Performance Marketing Manager (m/f/d), you are the bridge between technical innovation and operational excellence, designed to eliminate manual overhead through intelligent automation.
- The objective is to build a scalable, AI-driven marketing infrastructure that seamlessly integrates data streams and measurably maximizes campaign efficiency.
- As a process architect, you will ensure the company’s competitive edge within a data-driven market environment. In this role you will directly report to the Director of Demand & Conversion and work in close synergy with interdisciplinary teams
- Marketing Process Architect: You are responsible for the end-to-end automation of our marketing processes. Your goal is to minimize manual operational effort in performance marketing through intelligent workflows
- Strategic Backlog Management: You will conduct deep-dive analyses of our existing marketing landscape, identify inefficiencies, and maintain a prioritized backlog for continuous process optimization
- Roadmap Owner: Working closely with stakeholders, you will develop a technical roadmap for marketing automation and implement it independently—from initial concept to go-live
- Data-Driven Performance: You will link inventory data with first-party user data to build highly personalized, automated campaign workflows that measurably increase our efficiency
- Interface Management: Acting as a "technical translator," you will work closely with BI, IT, and our shareholders to seamlessly integrate marketing tools into our system landscape
- Tech-Stack Evolution: You don't just use existing tools (Scripts, Channel Managers, Product Feeds), but you actively evolve them—specifically by integrating AI-driven processes (LLMs, Agents) for content creation or bid management
- Performance Monitoring & Sparring: You will monitor performance metrics across all channels and proactively derive optimization measures, which you will coordinate directly with your manager
Our take
Many campers face difficulties in finding the ideal camping spot for their preferences, with outdated platforms leaving enthusiasts struggling to plan their camping holidays efficiently. Recognising this problem, PiNCAMP emerges as a solution to streamline the camping experience for German, Dutch, and Swiss campers.
Aiming to bridge the gap between the rich camping traditions of Europe and the contemporary digital age, PiNCAMP leverages a combination of camping expertise with the innovative approach of a startup. The platform serves as a booking portal as well as an inspirational source for campers, through an online magazine that provides news, advice, insider tips, and campsite reviews.
By continually developing and introducing innovative solutions, PiNCAMP seeks to create a camping experience that is not only seamless but also goes beyond conventional expectations. With a commitment to making life easier for campers and off the back of 2023 funding, the company is poised to carve out a niche in the industry, contributing to the evolution of camping as a vibrant and tech-savvy leisure activity.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Nov 2023
$7.8m
EARLY VC
Jan 2020
$9.5m
SERIES A
Total funding: $23.8m
Company benefits
- Flexible working hours, home office, work abroad, hybrid working
- Best hardware of your choice, modern tools
- 30 vacation days
- Regular company celebrations and events
- Modern office in the heart of Berlin
- Responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
- An appreciative work culture and a family atmosphere in an international team
- Health promotion, e.g. through grants for the Urban Sports Club or ergonomic workplaces, free fruit, vegetables, muesli and drinks
- A camper for your short trip or vacation
Company HQ
Mitte, Berlin, Germany
Leadership
Uwe Frers
(CEO)Previously Founder and CEO of Escapio and Tripsbytips. Also worked as a Managing General Partner at Gatrixx NetSolutions and as the Head of Product Management at Handelsblatt.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 3 more jobs at PiNCAMP