Product Marketing Manager, Robinhood
Crypto
CA$119-140k
+ Bonus + Equity
Commission-free stock trading & investing app
Be an early applicant
Commission-free stock trading & investing app
1001+ employees
Be an early applicant
CA$119-140k
+ Bonus + Equity
1001+ employees
Company mission
To democratize finance for all.
Role
Who you are
- 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech
- Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels
- Ability to break down complex concepts so they’re simple, clear, and human
- Strong relationship-building skills and ability to lead cross-functionally through influence
- Data-informed decision making, including familiarity with experimentation and performance measurement
- Fluency across key marketing channels (e.g., lifecycle, performance, in-product, and social) and how to sequence them for impact
- Comfort operating in regulated consumer products and partnering closely with legal and compliance teams
- Thrives in a fast-paced environment with a bias toward action
What the job involves
- As the Product Marketing Manager, you’ll play a key role in how we connect with customers and drive growth for Robinhood Crypto in the US!
- In this role, you’ll lead go-to-market strategy for new products and features and help shape how we bring our crypto offering to market in a highly regulated and fast-moving environment
- We’re looking for a consumer product marketer who can build and execute strategies that drive awareness, adoption, and growth, partnering closely with cross-functional teams across product, creative, research, legal, compliance, and more!
- Own product marketing for Robinhood Crypto in the US, leading positioning and go-to-market strategy for new products and features as well as evergreen initiatives that drive adoption and engagement, in close partnership with regional counterparts
- Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives
- Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback
- Develop differentiated narratives and messaging informed by user insights, testing, and a deep understanding of the target audience
- Craft marketing plans and creative direction that drive relevance, adoption, and sustained engagement for Robinhood Crypto
- Define success metrics and track impact in partnership with product and data science teams, ensuring alignment with legal and compliance requirements
- Be a strong customer champion, creative marketer, and problem solver
Our take
For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Since then, expectations have continued to evolve, with investors looking not just to lower costs, but for simpler tools, clearer information, and guidance that makes the market easier to understand.
Robinhood was built to meet those changing expectations, designed from the start as a mobile-first platform that makes investor more accessible and less intimidating for people at every stage of their financial journey. Through its app, users can trade stocks and other financial instruments while benefiting from a clean interface and built-in educational support, helping them move from curiosity to confidence without unnecessary complexity.
Recently, Robinhood has strenghtned its impact too, particularly in the UK. With the launch of AI-powered Digests within its Robinhood Cortex assistant that helps users understand what's driving stock movements in plain English, while upcoming options trading and expanded educational resources add flexibility and depth. Together, these steps position Robinhood as a platform evolving alongside its users, blending technology and education to stay ahead in an ever-changing investment landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 13 rounds)
Feb 2021
$2.4bn
CONVERTIBLE
Jan 2021
$1bn
LATE VC
Total funding: $5.6bn
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Vlad Tenev
(Co-Founder, CEO & Chairman)Studied Mathematics at Stanford University, where they met Baiju. Dropped out of a PhD to start Robinhood. Alongside Robinhood, Vlad is also the co-founder and Executive Chairman of Harmonic.
Baiju B.
(Co-Founder)Studied Mathematics and Physics at Stanford University, where they met their Vlad and co-founded Robinhood in 2012. Baiju is also the Founder and CEO of Aetherflux.
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