Director of Growth Marketing, Abridge

• 12+ years of marketing experience, with at least 6 years in a growth or demand gen leadership role at a high-growth tech company, with a preference for AI company experience
• Proven ability to build and lead multi-disciplinary teams—you hire well, develop people, and drive results through others
• Strong B2B foundation paired with B2C instincts—you know how to reach and activate end users, not just economic buyers
• Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter. Be able to convert commercially-centric KPIs to marketing-oriented leading/lagging indicators
• Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
• A growth mindset that doesn't stop at the funnel—you understand brand's role in demand creation and build programs that drive pipeline without eroding identity
• Comfort building internal tools and workflows with AI. You see AI as a force multiplier for your team and actively find ways to use it to drive speed, quality, and efficiency
• Fluency working with a strong creative function—you brief well, give useful feedback, and treat creative as a strategic partner
• Low ego, high standards—direct, collaborative, and focused on outcomes over credit

Desirable

• Abridge is building the intelligence layer for healthcare. We've grown fast, and we're hiring a Director of Growth Marketing to lead the engine that turns awareness into pipeline and pipeline into momentum
• This is a high-ownership role at the intersection of paid, demand generation, social, and lifecycle marketing—reporting directly to the VP of Marketing. You'll inherit a strong team and a genuine category-defining opportunity. We want a player-coach with sharp strategic instincts, a brand mindset, and a bias for experimentation
• Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes
• Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue
• Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing
• Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight
• Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline
• Monitor attribution in partnership with Data/GTM Tech team, helping define how marketing tracks and learns from performance across channels. Bring rigor and transparency to what's driving results
• Collaborate across the marketing org, partnering closely with Product Marketing, Events & Customer Marketing, Comms and Creative to ensure programs are well-resourced, on-brand, and timed right