Content & Campaign Manager, Foleon
6 Month Fixed Term
€3,000 - €3,500 per month, based on 32–36 hours
2 days a week in office
Content creation platform
Be an early applicant
Content creation platform
101-200 employees
Be an early applicant
€3,000 - €3,500 per month, based on 32–36 hours
2 days a week in office
101-200 employees
Company mission
To empower companies to create content that counts.
Role
Who you are
- We value people who are bold, ambitious, collaborative, and customer-centric. Even better, the ones who know how to work hard and have fun at the same time
- Native-level English speaker and natural storytelling skills
- Commercial and results-driven, focused on adoption, expansion, and outcomes
- Strong with email marketing and audience segmentation
- Confident planning, running, and reporting on campaigns
- Highly organized, able to juggle multiple campaigns and launches at once and move quickly
- A pro at giving and receiving constructive feedback
- 3+ years experience as a Content Marketer, ideally including customer or lifecycle marketing
- Proven experience setting up, monitoring, and reporting on campaigns
- Experience working in a B2B SaaS scale-up
- Hands-on experience with email marketing and customer segmentation (HubSpot or similar)
- Comfortable with design tools such as Figma or similar
What the job involves
- This is a 6-month temporary role within the Customer Marketing team
- Your mission is to keep our customers engaged, informed, and excited about the platform
- Your focus is driving adoption, expansion, and retention across the post-sales journey
- You'll create and run content and campaigns that make sure customers know about new capabilities, understand how to get value from them, and are set up to succeed, working hand in hand with Customer Education and the Account Management team
- Customer engagement and adoption
- Initiate campaigns to drive expansion, and retention across our customer base
- Make every new product release land; the right message, to the right customers, at the right moment
- Focus on messaging with campaigns tailored to specific segments, industries, and use cases
- Plan and run customer marketing campaigns end to end, from segmentation and messaging through launch, monitoring, and reporting
- Lead product-launch communications to existing customers, driving awareness and uptake of new features and releases
- Analyse the customer base to build segment- and use-case-specific campaigns, defining the audience, message, and content for each
- Build, segment, and send customer emails, including release announcements and program communications (HubSpot or similar)
- Own recurring customer touchpoints and engagement initiatives, product updates, webinars, and similar programs
- Keep the existing-customer content library accurate, relevant, and up to date
- Partner with Account Management to align campaigns with expansion and renewal goals, and with Product Marketing on messaging and positioning for new capabilities
- Support the wider content team with content for other channels when needed
Our take
Creating ideal content takes time and is effort-intensive. This is where automating content creation processes can help streamline content creation, speeding up marketing efforts and saving teams time.
Taking advantage of this need is Foleon, a content creation platform. The platform provides B2B companies with an intuitive drag and drop editor and interactive "Foleon Doc" format, enabling them to create bespoke digital content experiences.
The company has amassed over 1,400 customers globally and published more than 50,000 content assets - a clear sign of the appetite for its offering. It continues to add new features to ensure its utility, including tools to help clients scale their content creation in the wake of rising demand and in 2024, was named by online software marketplace Tekpon as the best content marketing software for that year.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2021
$9.6m
SERIES C
Jul 2018
$5.2m
SERIES B
Total funding: $16.3m
Company benefits
- Remote/hybrid working options
- 25 paid days-off
- Growth opportunities
- Training budget
- Working from abroad
- Transport allowance
- Pension & medical services
- Pay for workout
- Apple gear
Company HQ
Bedrijventerrein Sloterdijk, Amsterdam, Netherlands
Leadership
Daan Reijnders
(Co-Founder & CEO)Co-founded Foleon in 2013, acting as its CEO ever since. Daan is also a Member of the Board Of Advisors for PressPage as of January 2022.
Joost Galama
(Co-Founder & CTO)Co-founded Foleon in 2013, acting as its CTO ever since. Joost also has experience as the Co-founder and Owner of Mediafest, and was Owner of Joost Media.
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