Director of Product Marketing, Sirona Medical
$140-155k
+ Equity
Cloud-based workspace platform for radiologists
Open for applications
Cloud-based workspace platform for radiologists
21-100 employees
Open for applications
$140-155k
+ Equity
21-100 employees
Company mission
To empower radiologists to make faster, more accurate diagnoses that benefit all of us.
Role
Who you are
- 8+ years of product marketing experience, preferably in radiology, medical imaging, or healthcare IT
- Deep familiarity with PACS, RIS, reporting systems, and broader radiology IT ecosystems
- Proven track record of bringing complex B2B healthcare technology products to market
- Exceptional communication and storytelling skills—able to translate technical capabilities into meaningful customer outcomes
- Experience collaborating with product, engineering, and go-to-market teams in a fast-paced environment
- Passion for modernizing radiology and improving clinician experience
- A track record of leveraging market and customer data to make informed product messaging, pricing and packaging decisions and go to market strategy
What the job involves
- We’re seeking a Director of Product Marketing with deep experience in radiology workflow, PACS, reporting systems, and radiology IT
- This role will be instrumental in shaping how Sirona communicates the power of our unified, cloud-native radiology platform to the market
- You’ll partner closely with our fast-moving product development and commercial teams to translate groundbreaking technology into compelling stories that resonate with radiologists, IT leaders, and health system executives alike
- The ideal candidate understands the nuances of radiology practice, how each piece of technology works, how technology impacts daily workflow, reimbursement, and downstream patient care and flow
- The candidate will lead the articulation of how Sirona enables radiology to practice in a modern, efficient, and profitable way
- Define and communicate Sirona’s product story. Build clear, differentiated messaging and positioning that captures the value of cloud-native, unified radiology workflow
- Launch new products and capabilities. Lead go-to-market (GTM) strategy, including launch plans, messaging frameworks, sales enablement, and competitive differentiation of new products, packages, features and updates
- Collaborate with Product Development. Partner with cross-functional teams to translate product strategy and customer feedback into narratives that drive market adoption
- Enable the field. Equip Sales and Customer Success with tools, collateral, and training to communicate Sirona’s value proposition across diverse stakeholders (radiologists, imaging admins, CIOs, and CMIOs)
- Champion the customer. Serve as the internal voice of the radiologist and imaging IT community, ensuring market needs are represented in our roadmap and messaging
- Drive market intelligence. Monitor competitors, emerging technologies, and healthcare policy trends to inform product and marketing strategy
- Elevate the category. Help redefine what “radiology workflow” means in a cloud-first world, and articulate how Sirona’s unified platform untethers radiology from legacy infrastructure
Our take
Radiology and medical imaging - which accounts for a massive amount of all medical data - has been relying on legacy techs for decades, with fragmented software and applications piled on top of each other without integration. Sirona intends to revolutionize tech for radiology, with its all-in-one AI-enabled OS platform.
It boasts everything a radiologist needs in one place - such as a worklist, viewer, reporter, and PACS archive - as well as being cloud-based and having AI integration for quicker measurements enabling quicker diagnosis. There are a few other features, but in effect it optimizes the workflow from beginning to end.
The company has attracted positive attention, and within three years of launch, it managed to claim 3% of the US market. AI-assisted radiology has been talked about for a while now, and has never quite caught on, but Sirona’s model could well be the answer, seeing as it has secured impressive funding and has been used on over 1.5 million cases.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$42m
SERIES C
Nov 2021
$40m
SERIES B
Total funding: $104.5m
Company benefits
- Stock Options
- Unlimited Paid Time Off (PTO)
- Medical / Dental / Vision / Life Insurance
- 401K Matching
- Best-in-Class Productivity Tools
- Flexible Work Schedules
- Career Development
Company HQ
Financial District, San Francisco, CA
Leadership
Cameron Andrews
(Founder & President)Former Associate at Lux Capital, and ML Researcher at Stanford University.
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