Product Marketing Manager, Universal Music Group

• Pro Audio Knowledge: Deep familiarity with DAWs, plugins, audio hardware, and workflows. Ideally understands audio routing, Dolby Atmos, and audio /video streaming
• Marketing Expertise: Experience in developing go-to-market (GTM) strategies for audio products. Proficiency in digital marketing tools (e.g., Google Analytics, CRM platforms, email marketing)
• Communication: The ability to transform technical language into compelling and accurate product positioning and messaging tailored to different target audiences
• Data Analysis: market research and competitive analysis to inform product positioning, as well as product and campaign metrics and product adoption data to drive decisions
• Excellence in collaboration: work closely with product, sales and engineering as well as the marketing team, and freelance support, and the ability to help manage timelines to ensure alignment across departments which results in successful product launches
• Project Management: Experience and proficiency in managing multiple projects and stakeholders simultaneously

Desirable

• The product marketing manager will help to redefine existing and future product positioning & messaging.
• You will interrogate and produce relevant messaging that resonates with different Audiomovers user personas that you help to define, e.g. studio engineers, live sound professionals, composers, sound designers, producers, music students and so on
• The product marketing manager is comfortable carving accurate and on-brand copy.
• You will be responsible for user guides, internal product technical one-pagers (which inform external comms like press releases), how-to videos, blogs and tutorials, as well as developing and communicating customer use cases and case studies.
• You will be keenly involved in audience segmentation, in tracking product performance, as well as monitoring public opinion and tracking the competition for specific products
• You will be the primary person responsible for monitoring industry trends and competitors’ activities.
• You will gather and synthesize insights from customers, sales teams, and forums to report back to the team and refine future product offerings.
• You will advocate for the end-user internally; recording and reporting on feedback channels to inform product and messaging improvements by the wider team
• You will be an ambassador for the brand - building relationships with end users at events and via collaborative content, sponsorships and partnerships.
• You will be plugged into industry trends in pro audio, such as immersive audio or remote collaboration
• This is a full-time role where the product marketing manager will be based in the Audiomovers office in London for three days a week, with two days working remotely
• Key Responsibilities;
• Product Positioning & Messaging
• Go-to-market strategy for new products including pricing, launch plans, and responsibility for product content across all channels
• Pro audio and Product Content Creation (copywriting, video scripting)
• Running and reporting in the beta tester programme
• Coordinating pro audio community engagement and education, i.e. Discord channel, meetups, webinars, forum mentions and contributions
• Developing product positioning and all product collateral
• Market Research & Competitor Analysis
• Customer Engagement
• 9. Campaign Support
• 10. Metrics & Reporting