Lifecycle Marketing Operations Manager, Hippo Insurance
$150-180k
+ Equity. Salary applicable to NJ & CA locations only & may differ for further locations
Digital home-insurance provider
Open for applications
Digital home-insurance provider
501-1000 employees
Open for applications
$150-180k
+ Equity. Salary applicable to NJ & CA locations only & may differ for further locations
501-1000 employees
Company mission
To change how people think about home care and home insurance.
Role
Who you are
- You bring 3-5 years of marketing operations or CRM experience, hands-on knowledge of a major ESP, and a knack for turning raw campaign data into clear answers for stakeholders. You're a low-ego communicator who keeps requests moving and helps get content-related automations and testing set up within your team's email sending platform, without needing to own the reviews yourself
- 3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role
- Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)
- Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice
- Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards
- Excellent organizational instincts, eagerly applied to marketing operations and governance
- Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details
What the job involves
- Reporting to: Sr. Manager, Lifecycle Marketing
- We're looking for a Lifecycle Marketing Operations Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems
- This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core
- You're the connective tissue that keeps lifecycle marketing running — someone who's just as comfortable digging into ESP data and segmentation logic as they are coordinating approvals with Legal
- Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)
- Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution
- Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)
- Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill
- Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready
- Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders
- Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)
- Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]
- Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)
- Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy
- Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable
- Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs
- Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met
- Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign
- Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers
Our take
Hippo Insurance is a disrupter brand in the insurance market, using technology to change the way home insurance is managed. Based on smart home monitoring systems, clients can monitor the security of their homes and fix minor issues that may turn into larger ones later down the line.
Part of the new 'insurtech' revolution, Hippo Insurance brings a modern way of thinking to the somewhat outdated insurance market. Headquartered in Palo Alto, Hippo is technology-first and AI-driven. Its policies and services are currently available to 80% of US homeowners across 37 states.
The multi-unicorn company has garnered interest from established insurers and home-building companies eager to ride the insurtech wave. However, following a completed business combination with Reinvent Technology Partners Z in 2021, 83% of the latter's raised capital was withdrawn from Hippo. Though it still began trading at a value of $5 billion that year, Hippo's dramatic change of fortunes with Reinvent exemplifies how unpredictable the insurtech market can be, even for major players.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2020
$350m
CONVERTIBLE
Jul 2020
$150m
SERIES E
Total funding: $709m
Company benefits
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k) retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Downtown Austin, a 5-minute walk from the train station. Snacks and drinks available and catered lunches for onsite employees
Company HQ
Ballbach and SOFA, San Jose, CA
Leadership
Assaf Wand
(Executive Chairman)Obtained an MBA from the University of Chicago. Was a Senior Associate at McKinsey. Founded Sabi in 2009, and co-founded Hippo in 2015.
Eyal Navon
(CTO)Eyal has a background in Software Engineering with the Israel Defence Forces and various startups. They then founded a Software Design Studio and a Software Consultancy before co-founding Hippo.
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