Director of Demand Generation Marketing, Solutions By Text

• The ideal candidate is data driven, strategic, and looking for an opportunity to own and grow a robust demand generation function within SBT
• It requires a candidate with strong leadership skills, creativity, and ability to thrive in an entrepreneurial culture
• 7+ years digital marketing experience, preferably in B2Btechnology markets
• Significant experience building and executing successful account-based marketing campaigns
• Expert in digital marketing, including PPC, lead sourcing & scoring, nurturing programs, list management, segmentation, and targeting
• Experience managing sales development teams and outbound motion
• Strong analytical expertise to set measurable goals and evaluate campaign effectiveness
• Deep understanding of optimization requirements at the different stages of the funnel
• In-depth knowledge of CRM and marketing automation systems, experience with Salesforce and Hubspot is a strong asset
• Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
• Deep understanding of full-funnel performance marketing & growth levers (acquisition, adoption/activation, monetization, retention)
• Entrepreneurial drive to build a program that will have a major impact on the Company’s success
• Ability to communicate program performance effectively to colleagues, executive team
• Empathy and compassion for others

Desirable

• The primary responsibility of this role is to design and oversee the execution of multi-touch demand creation programs, based on both inbound and outbound tactics, that drive pipeline creation and revenue growth
• Create and manage account-based marketing campaigns (greenfield, land and expand, etc.) targeting key markets and verticals from ideation to execution and tracking results
• Build-out a scalable demand generation function that drives predictable pipeline activity
• Amplify qualified leads, opportunities, and pipeline to meet or exceed growth targets across market segments
• Manage all inbound and outbound demand generation channels. Determine the tactical mix between email, digital advertising, SEO, webinars, and social
• Manage campaign performance by evaluating results and optimizing performance over time, testing variables in the plan to improve future performance. Analyze and report results effectively
• Maintain a feedback loop between sales & marketing to optimize lead generation campaigns and identify opportunities for pipeline acceleration and conversions
• Work with the marketing team and third-party vendors to ensure that inbound traffic to our website converts into leads
• Build reports and dashboards to monitor lead gen activity and campaign performance
• Evaluate, select, and manage outside vendors that contribute to the demand creation programs including technology that supports the demand generation function
• Manage database hygiene, subscription management, and compliance with opt-in laws and regulations
• Maintain visibility into demand gen strategy to executive team and rest of organization
• Adhere to the Company's Code of Conduct/Ethics
• Create and maintain effective working relationships with other Company employees
• Ability to multi-task, prioritize, and manage time effectively
• Contribute to the professional culture within the office and the company overall
• Project a professional and appropriate Company image in all dealings with clients, vendors, business partners and visitors
• Ensure security of information in all matters pertaining to company, client, and consumer information
• Contribute to the professional culture within the office and the company overall