Senior Demand Generation Manager, Culture Amp
Paid Media, SEM
$116.4-133k
+ Equity + Employee Share Options Program
1-2 days a week in office
Employee platform for staff surveying and analytics
Be an early applicant
Employee platform for staff surveying and analytics
501-1000 employees
Be an early applicant
$116.4-133k
+ Equity + Employee Share Options Program
1-2 days a week in office
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- We’re seeking a data-driven problem solver with a growth mindset to join the Global Demand Generation team as the Demand Generation Manager, Paid Media/SEM
- Deep expertise in paid digital channels / performance marketing across search, social, and display channels (3+ years preferred). Hands-on experience managing paid search campaigns at scale is a must
- Strong analytical mindset. Experience analyzing large datasets, website metrics, and internal conversion data with a proven ability to translate data insights into action
- Proven track record of achieving Conversion (MQL, Opportunity, Pipeline, Revenue) and Efficiency targets; optimizing to reduce cost-per-acquisition, and improve conversion rates in order to hit target
- Experience successfully building and executing an experimentation roadmap (i.e. A/B and multi-variate testing for creatives, messaging, landing page, bid strategies)
- Highly proficient with analytical tools (Excel, Looker, Google Analytics, Salesforce)
- Strong collaboration and communication skills; ability to drive projects forward across multiple teams and manage multiple campaigns at once
- You are a team player with an entrepreneurial mindset — you strive to unblock yourself and others, fix what’s broken, learn new tools and take ownership where needed to move the needle
- Experience marketing B2B and/or SaaS products
What the job involves
- With deep expertise in paid search and acquisition strategies, you will play a crucial role in our team’s success, owning our largest paid media channel and scaling experimentation
- You will manage a multi-million dollar annual budget, support the execution of account-based marketing campaigns, and develop A/B and multi-variate testing roadmaps to unlock growth, efficiency, and audience insights
- Working closely with Demand Gen, Marketing Ops, Web, Regional Marketing, Product Marketing, you’ll build, optimize, and scale targeted paid campaigns to support account-based marketing efforts and lead acquisition strategies
- Paid Search: Own the day-to-day management and optimization of our paid search programs to deliver against MQL, Pipeline, CAC and ROAS targets across Google Ads and Microsoft Ads
- Account-based Marketing: build, deploy and launch paid media campaigns across paid social, display, content syndication, against our target segments and personas, in partnership with our ABX team
- Landing Page: Drive optimization via experimentation on landing pages in close collaboration with Web, Design and Product Marketing
- Insights: provide deep insights into campaign performance, audience analytics, and more through regular analysis, reporting cadences, and feedback loops with the broader marketing team
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$74.8m
SERIES E
Total funding: $272.1m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company values
- Learn faster through Feedback
- Trust others to make decisions
- Amplify others
- Have the courage to be vulnerable
Company HQ
London, UK
Articles
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
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