Associate CRM Manager, Rothy's
$82-96k
Recycled, washable shoes & bags
Be an early applicant
Recycled, washable shoes & bags
201-500 employees
Be an early applicant
$82-96k
201-500 employees
Company mission
To provide consumers with stylish clothing staples, all with better comfort, design, and sustainability.
Role
Who you are
- Highly organized with strong project management skills and a keen attention to detail
- Someone with a growth mindset who is eager to learn new technologies, tools, and skills as the retention marketing landscape evolves
- Skilled at synthesizing data into actionable insights and clearly communicating your findings and recommendations
- An effective communicator with a collaborative mindset, with experience working cross-functionally with brand, e-commerce, and creative teams
- Deeply curious, always testing, learning, and striving for continuous improvement
- A self-starter who thrives in a fast-paced, dynamic environment
- 3–5 years of experience in Email, SMS, or Retention Marketing, with hands-on ownership of campaign execution and optimization
- A plus if you have experience with our marketing technology platforms (e.g., Ometria, Attentive, Movable Ink)
- Familiarity with customer journey mapping and lifecycle campaign development
- Knowledge of email best practices, segmentation strategies, and performance metrics
- Prior experience in fashion, retail, or sustainability-focused brands
- Experience with HTML/CSS for email preferred
What the job involves
- Rothy’s is looking for an Associate Manager, CRM to to lead the day-to-day execution and long-term optimization of our Email and SMS marketing channels
- This role sits at the intersection of creativity and data, strategy and execution, and will play a pivotal role in shaping and scaling our owned marketing channels to drive customer engagement, retention, and lifetime value
- In this role, you’ll own campaign execution, audience segmentation, performance analysis, and lifecycle optimization
- With a strategic mindset and a hands-on approach, you’ll work closely with brand, creative, e-commerce and vendor partners to create compelling communications that strengthen customer relationships and drive retention
- Own end-to-end campaign execution for Email and SMS marketing—including reading product performance and identifying campaign opportunities, segmentation, Email and SMS campaign builds, QA, deployment, and performance tracking
- Maintain and evolve the marketing calendar across retention channels in partnership with cross-functional teams
- Partner with brand, e-commerce, and creative teams to bring timely, on-brand messages to life across email and SMS
- Lead segmentation and customer targeting strategies to improve personalization and campaign performance
- Manage and execute lifecycle programs such as Welcome, Post-Purchase, and behavioral triggers
- Design and implement A/B and multivariate testing across retention campaigns to improve engagement and yield
- Analyze campaign and channel performance, providing insights and recommendations to internal stakeholders and leadership
- Collaborate with platform partners (e.g., Ometria, Attentive, Movable Ink) to enhance retention marketing capabilities
- Continuously improve internal processes and workflows for efficiency, accuracy, and scalability
- Champion CRM marketing best practices and customer-first strategies within the broader organization
Our take
Sustainability is a feature that is highly sought after in today's fashion landscape, but premium clothing often fails to meet these interests. Beyond this, the few available sustainable alternatives are usually difficult to wash, maintain and recycle - which is what Rothy hopes to change.
Rothy designs accessories that simultaneously aim to be fashionable, durable, and eco-friendly. Its main focus is shoes, though it also sells bags and purses in a range of styles. Whilst companies have been using sustainable materials in fashion for many years, Rothy stands out for catering to an environment-conscious audience that does not want to compromise comfort and quality for their ethical decisions.
With sustainability concerns on the rise among consumers, Rothy's target market is growing year on year. This, combined with the comfort-first image it has accrued, should present plenty of opportunity for growth in the company's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2021
$200m
LATE VC
Dec 2018
$35m
EARLY VC
Total funding: $242m
Company benefits
- Generous paid time off
- 401k matching
- Comprehensive health plans for you and your family
- Supplemental mental health benefits
- Healthy snacks
- Monthly wellness reimbursement
- Quarterly product allowance!
Company HQ
Jackson Square, San Francisco, CA
Leadership
Stephen Hawthornthwaite
(Co-Founder & Chairman)They started their career at Barclays Capital before working at Robertson Stephens and GCA Savvian in Mergers and Acquisitions. They spent a year as VP of Corporate Development at Infospace before co-founding Rothy's in March 2012.
Roth Martin
(Co-Founder & Chief Creative Officer)Having studied at Boston University, they spent 5 years as a Trader at Glencore before serving as Director of Operations at Auilix Biopharma. They co-founded Hedge Gallery in 2003, before co-founding Rothy's with Stephen.
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