US Growth Marketing Lead, Trustpilot
12 Month Contract
$170-190k
Consumer review website
Be an early applicant
Consumer review website
1001+ employees
Be an early applicant
$170-190k
1001+ employees
Company mission
To bring people and businesses closer together to create ever-improving experiences for everyone.
Role
Who you are
- A strong track record of driving B2B SaaS marketing performance, including lead generation, pipeline growth, revenue outcomes, and customer expansion
- Experience creating and deploying successful Consumer brand campaigns, particularly via B2B2C motions
- Exceptional strategic thinking, with the ability to balance brand-building and performance-driven execution, especially in the face of ambiguity
- Experience leading multi-channel, full-funnel marketing programs in a highly competitive landscape
- Deep understanding of US go-to-market dynamics and the unique competitive pressures of the US B2B SAAS market, especially within the context of AEO/GEO and LLMs
- Proven ability to influence senior stakeholders and guide cross-functional teams without direct reporting lines
- Outstanding communication skills — capable of representing Trustpilot externally and crafting narratives that resonate with US businesses and consumers
- Analytical rigor with a passion for turning insights into measurable commercial outcomes
- Adaptability, decisiveness, and the ability to thrive in a fast-moving, rapidly scaling environment
- A passion for Trustpilot’s mission and a commitment to building a symbol of trust for the AI era
What the job involves
- Trustpilot is entering an exciting new phase of growth in the United States. As we continue to scale our presence and impact, we are looking for a US Growth Marketing Lead to help execute and accelerate our B2B and B2C marketing efforts in North America
- This is a 12 month contract, reporting to the VP of US Marketing, with the potential to convert to a permanent role
- This role sits at the center of the US marketing engine, focused on executing high-impact, data-driven marketing programs across the B2B buyer journey, while supporting post-sale adoption, engagement, and expansion
- You will partner closely with US Commercial, RevOps, and Global Marketing teams to ensure marketing activity is aligned to commercial priorities and market opportunities
- You will also support the growth of Trustpilot’s consumer brand presence in the US, contributing to earned and owned initiatives, and helping activate B2B customers as advocates who amplify Trustpilot’s value through their own channels
- While this role does not include direct people management, you will act as a senior individual contributor and functional leader within US Marketing, providing guidance, collaboration, and support to junior and mid-level team members, and contributing to a high-performing, outcomes-focused team culture
- Drive revenue growth in North America by leading B2B marketing initiatives that significantly expand Trustpilot’s presence, awareness, and penetration in a high-potential market
- Ensure message consistency and channel orchestration across all marketing channels (paid digital, webinar and in-person events, content, lifecycle, email nurture)
- Design high-impact pulse campaigns around global product announcements and key tentpole moments
- Accelerate Commercial outcomes by delivering high-quality MQLs, pipeline creation/acceleration, and marketing-attributed revenue across SMB, Mid-Market, and Enterprise segments
- Build out the US events strategy (sponsored, owned, in-person, digital)
- Manage US Marketing program budget
- Rigorously set targets, track progress, report on outcomes, and learn and adapt from insights
- Develop and scale programs that activate B2B customers to amplify our brand, tell their stories, and advocate for Trustpilot
- Initiate innovative B2B2C activations that leverage the reach of our B2B customers’ own audiences to grow Trustpilot brand awareness and affinity among US consumers
- Provide strategic direction, mentorship, and prioritization guidance to the US marketing team
- Help shape a high-performance culture centered on clarity, accountability, and measurable impact
- Own US reporting, analytics, and performance insights to guide investment decisions and optimize outcomes
- Apply market and competitive intelligence to sharpen US positioning and messaging
Our take
Fuelled by the rise of the consumer voice, Trustpilot began with the vision that a brand's future is trust and transparency powered. Since launch, the site has hosted over 300 million reviews for hundreds of thousands of businesses.
The company works hard to make sure customers are reading reviews based on real experiences and take an active stance in combating fake reviews. This includes forming a partnership with Veriff to offer identity verification services to the community.
Trustpilot earns a majority of its revenue from companies that subscribe to its services. This enables companies to collect reviews at key moments in customer journeys, showcase their reviews elsewhere, and unlock customer insights. After a successful IPO back in 2021, the company has continued to grow and maintains it status as a trusted tool for consumers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Mar 2019
$55m
SERIES E
Jan 2017
$7.3m
LATE VC
Total funding: $179.2m
Company benefits
- Maternity & Paternity pay
- Train travel scheme
- '20% time' - work on anything you’d like
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Pension and life insurance
- Full access to Headspace
- Regular events and socials
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- And more! (Varies by location)
Company HQ
København K, København
Leadership
Adrian Blair
(CEO)CEO of the company since 2023. Also Co-Founder and Chair at Circl. Former CBO at Cera, CEO at Dext and Global COO of JUST EAT.
Salary benchmarks
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