Director of Global Demand Generation, Datasite

• This role requires a strategic thinker and planner with a proven track record of developing and implementing innovative marketing programs that deliver measurable results
• 10+ years of experience in B2B demand generation marketing
• Proven track record of driving pipeline growth and revenue
• Strong understanding of funnel marketing, marketing automation platforms and CRM systems
• Experience with data-driven marketing and analytics
• Excellent communication and presentation skills
• Ability to collaborate effectively with cross-functional teams
• Able to be hands-on and independent when appropriate
• Experience in driving demand for B2B financial companies, including mergers and acquisitions

Desirable

• We are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation campaigns that drive pipeline growth and revenue for our B2B business
• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives
• Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events
• Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs
• Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals
• Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact
• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI